Albertans Have Better Chances At Snagging Tims' Prize

CALGARY (Friday, March 17, 2006) - The odds of rrrr-rolling away in one of 30 prized SUVs being given away under the rims of Tim Hortons coffee cups are a little more likely in Wild Rose Country than elsewhere in Canada.

The chances of winning one of the grand prizes varies according to where you live in Canada, with Albertans and Atlantic Canadians having nearly twice the probability of snagging a sought-after $33,000 Toyota RAV4 as people living in the Toronto area.

Tim Hortons spokesman Greg Skinner said there is nothing fishy about how the contest is run, it's just the fairest way to ensure each region has a comparable number of grand prizes to be won.

"We don't look at it as being skewed, we wouldn't characterize it as that," Skinner said from Tim Hortons head office in Oakville, Ont. "We try to make sure every region has a vehicle to be won."

People living in Alberta, Saskatchewan, Northwest Territories and Yukon have about a one in six million chance of winning a grand prize, compared with one in four million for Quebec and one in 11 million for southern Ontario.




A statement from the company called the difference in the odds of winning a RAV4 an attempt to balance excitement across the country, while Skinner said it's all in good fun.

"It's a fun promotion and it's a spring ritual for many Canadians to play Rrroll Up the Rim to Win," Skinner said.

People can view the odds and the prize distribution at www.timhortons.com.

View all Tim Hortons Press Releases

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