Palm Beach Tan Hits 100th Store Mark With Newest Location Opening In Frisco, Texas

FARMERS BRANCH, TEXAS (Thursday, March 09, 2006) - Farmer's Branch, Texas-based Palm Beach Tan, industry leaders in indoor tanning, announces the grand opening of its 100 th location in Frisco, Texas. With projections of more than 800 locations in the United States alone, the 100 th store is one of the first of many milestones the indoor tanning giant is pursuing.

"Reaching the 100-location mark is a significant achievement for our company and for our franchise owners in terms of how it illustrates the strength and sustenance of the Palm Beach Tan concept," said Brooks Reed, Chief Executive Officer at Palm Beach Tan. "Consumers realize the convenience, the multitude of membership and equipment options, and our commitment to ‘wowing the customer.'"

According to the Indoor Tanning Association, 30 million Americans visit an indoor tanning facility each year—and that number continues to rise. This $5 billion industry has grown substantially in the past 25 years.

Palm Beach Tan developed the idea of a "tanning superstore" with prototype stores consisting of a large retail space with 20-25 tanning beds, two to three times the amount of a typical tanning salon. With the superstore concept, Palm Beach Tan made a strategic decision to create a clean, inviting store environment that offers convenience and several choices of the highest quality tanning equipment, including the popular UV-free Mystic Tan. The well trained, professional staff helps each customer attain the look they desire.

The 100th location is holding a grand opening, ribbon-cutting ceremony on March 28, 2006. In 2006, the Palm Beach Tan team plans on opening at least 30 more franchise locations and 3 corporate owned locations. Eventually, there will be hundreds of Palm Beach Tan locations in the United States, putting Palm Beach Tan on a fast track to becoming a neighborhood brand.

"Many of our franchise owners are committed to the company's growth and are opening additional locations in a very short time period," added Reed. "The Palm Beach Tan business model and expansive services are a generation ahead of other tanning salons out there. It's a lucrative, high margin business to be a part of and it's exciting to be leading the way At Palm Beach Tan, we provide the ultimate tanning experience, guaranteed."

About Palm Beach Tan

Founded in 1990, Palm Beach Tan, Inc. has become an industry leader in indoor tanning. Operating their brand of tanning superstores successfully for 15 years, Palm Beach Tan opened its first franchised location in 2003. Palm Beach Tan now operates 48 corporate superstores and has 52 franchised superstore locations in 18 markets nationwide.

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