Era Launches New "Gold Star Property" Program For Move-in Condition Homes

New marketing program designed to increase marketability of premier properties while enhancing the transaction process for buyers, sellers and sales associates

PARSIPPANY, NJ (Tuesday, February 14, 2006) - ERA Real Estate today announced ERA® Gold Star Property, a new program designed to ensure maximum satisfaction and consistency for both buyers and sellers throughout the transaction process. Under the program, an ERA sales associate works with a seller to complete a property evaluation report and provides recommendations of any needed repairs or activities that must be completed before the property can be listed as an ERA Gold Star Property. These requirements include getting the home in "move-in" condition, providing a home warranty and completing a seller disclosure. As a result, potential buyers will know that a designated ERA Gold Star property is "buyer-ready" and free of the need for any repairs.
"This new premier properties program provides our network of professionals with another valuable tool to differentiate themselves from the competition," said P.J. Martin Smith, senior vice president of marketing, ERA Real Estate. "Furthermore, we believe these designated 'move-in' homes will provide both buyers and sellers with a smoother transaction, free of any unwanted surprises or tense negotiations."

For sellers, the ERA Gold Star Property program will help attract serious buyers seeking a home that truly stands out from the competition, efficiently maximize the value of their home in the shortest time possible. For buyers, the program will help shorten their home search by identifying "move-in" ready homes and providing valuable information about a property up front.

ERA Gold Star Property helps ERA professionals reduce the time on market for their listings by ensuring their properties maximize their marketing appeal and fall within the correct price point. All listings designated as an ERA Gold Star Property will benefit from a full array of program-branded marketing tools including eye-catching promotions, open house signage, yard signs and comprehensive listing information and "talking photo galleries" prominently featured online at ERA.com.

About ERA Franchise Systems, Inc.
ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. ERA Real Estate has earned the prestigious 2005 J.D. Power and Associates Award for "Highest Overall Satisfaction For First Time Home Sellers Among National Full Service Real Estate Firms." The ERA® real estate network includes more than 36,600 brokers and sales associates and 2,800 offices throughout the United States and 28 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA Franchise Systems, Inc. is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. ERA® information is available to consumers at ERA.com. For additional information about ERA Franchise Systems, Inc. as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at http://www.cendant.com/media/.

For More Infromation Please contact:
Steven Alessandrini
Director, PR & Communications
Phone: 973-496-7904
Email: steven.alessandrini@era.com

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