Era Helps Its Professionals Stay Closer To Customers Through New Online Direct Marketing Resource Center

Program Developed to Help Brokers and Sales Associates Create Effective and Efficient Prospecting and Customer Follow-Up Campaigns

PARSIPPANY, NJ (Monday, February 13, 2006) - ERA Real Estate today announced the launch of the ERA® Direct Marketing Resource Center, an innovative marketing program designed to help ERA affiliates keep in contact with their prospects and customers. The new program can be fully accessed by ERA affiliates through the company's intranet site, www.teamera.com.
The ERA Direct Marketing Resource Center serves as a "one-stop" online destination for ERA affiliates' prospecting and direct marketing needs. Through the resource center, brokers and sales associates can manage their own comprehensive consumer databases, as well as a wide selection of targeted print and Internet-based materials, to create targeted prospecting, customer loyalty and direct marketing programs.

"More than ever, long-term success in the real estate industry is based on developing and maintaining strong customer relationships," said Brenda W. Casserly, president and COO of ERA Real Estate. "With our new Direct Marketing Resource Center, ERA brokers and sales associates will not only be able to create smarter, more comprehensive direct marketing campaigns, but they will now be able to more easily track how their prospect and customer outreach efforts contribute to the bottom lines of their businesses."

The ERA Direct Marketing Resource Center will enable ERA professionals to manage their communications to their closed buyers and sellers with a variety of targeted consumer follow-up programs after closing that offer professionally written, customizable postcards, newsletters and e-mails. The resource center also allow ERA sales associates or brokers to utilize prospecting and customer follow-up messages designed for specific customers such as Hispanic, 50+ or Luxury markets.

In addition, affiliates will benefit from the integration of the resource center with the company's DirectAcccess: Powered by ERA LeadRouter(tm) system, allowing them to customize direct marketing activities with print-on-demand and Internet-based tools for truly integrated campaigns. Finally, the new resource center will allow ERA professionals to access information and advice regarding prospecting, customer loyalty and measurement of return on investment.

About ERA Franchise Systems, Inc.* ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. ERA Real Estate has earned the prestigious 2005 J.D. Power and Associates Award for "Highest Overall Satisfaction For First Time Home Sellers Among National Full Service Real Estate Firms." The ERA® real estate network includes more than 36,600 brokers and sales associates and 2,800 offices throughout the United States and 28 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA Franchise Systems, Inc. is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. ERA® information is available to consumers at ERA.com.

For More Infromation Please contact:
Steve Alessandrini
Phone: (973) 496-7904

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