Quiznos' Baby Bob To Promote Vh1's '100 Greatest Teen Stars'; First-ever Spokesbaby To Support A Major Network Tv Show

DENVER (Wednesday, February 08, 2006) - Baby Bob knows a thing or two about being a child star, rising to fame as the world's first spokesbaby, and appearing alongside supermodels, sports heroes, and famous chefs on behalf of Quiznos Sub. Now, this pint-sized pitchman lends his talent and wit to promoting "VH1's 100 Greatest Teen Stars," making him the first "baby" ever to promote a major network television show.

"As soon as I heard about the show, I had my people try and get me on the list. I mean, I'm not as young as I look," said Bob. "Oh well, if VH1 ever decides to do a 100 Greatest Baby Stars show, I'm a shoe-in!"

Like cartoon characters, Bob never ages even though the people around him do. He was born smart and started talking at three months, although he doesn't know how to walk and his motor skills are limited. His lack of mobility, dexterity and, by the way, molars, annoys the heck out of him because he can't do all the things that he wants to. His brains and infinite knowledge are both a blessing and a curse.

Bob's promotion of "100 Greatest Teen Stars" includes television spots and Internet advertising, including a special website where visitors can vote whether their favorite teen stars' careers are "Toasty Hot" or "Gone Cold." VH1's "100 Greatest Teen Stars" premieres this week on VH1.

About Quiznos

Celebrating its 25th Anniversary, Denver, Colorado-based Quiznos Sub is a leader in the upscale sandwich category. CEO Rick Schaden was first introduced to Quiznos as a customer in 1986. Attending the University of Colorado's business school, he wrote a senior project on Quiznos, and ended up opening his first Quiznos restaurant in Boulder, Colorado, as a franchisee. Over the next few years, he purchased two more franchises and in 1991, he and his father Dick, a prominent aviation attorney, bought the franchise operation, which consisted of 18 restaurants. Fast forward 25 years, and Quiznos has expanded to more than 4,400 locations worldwide, making it one of the fastest-growing restaurant chains. For more information, visit quiznos25.com.

SOURCE: Quiznos Sub

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