Kfc To Have Bird Flu Commercials On The Ready In Event Of Outbreak, Chain Will Be Prepared To Ease Customers' Fears

LOUISVILLE, KY (Tuesday, November 08, 2005) - In coming days, KFC will have television commercials ready to reassure customers that its chicken is safe to eat in the event of a bird flu outbreak.

The chicken chain said Tuesday it hopes the spots never have to air, but it's taking no chances in the face of a potential threat to business.

"We'll keep them on the shelf and hope not to use them," Jonathan Blum, spokesman for KFC's parent, Yum Brands Inc., said of the spots expected to be shot soon.

Kentucky Fried Chicken and its parent, both based in Louisville, have spent months making plans to respond quickly in case of bird flu outbreaks in its markets worldwide. Executives have discussed the topic with government officials and outside health experts.

"We're keeping our fingers on the pulse of what happens day in and day out around the world," Blum said. "And we are taking action in terms of preparing for this in the event it becomes an eventuality in any market."

The ad campaign would be ready to air wherever an outbreak occurred.

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