Cold Stone Creamery Sweetens Crm Initiatives With Netsuite

America's Fastest Growing Franchisor Chooses NetSuite CRM+

(Monday, May 16, 2005) - NetSuite, Inc., the market leader in on-demand business solutions for growing businesses, today announced that Cold Stone Creamery, the fastest growing ice cream concept in the United States, has selected NetSuite CRM+. Cold Stone Creamery has licensed hundreds of NetSuite users to improve communications, automate franchisee awards and marketing programs, and to drive on-line sales as the company continues to redefine and lead the ice cream category. For more information about Cold Stone Creamery and NetSuite, please go to www.netsuite.com/coldstonecreamery.

As with other growing businesses, CRM means much more to Cold Stone Creamery than just managing a forecast or launching a marketing campaign. After carefully evaluating a number of on-demand services to accomplish their objectives, Cold Stone Creamery ultimately chose NetSuite for advanced functionality beyond traditional CRM including:

-- Managing the entire process of evaluating and awarding franchises.
NetSuite CRM+ partner relationship management capabilities will be key
in franchise-relationship building.
-- Selling online as easily as selling in stores. Cold Stone will use
NetSuite CRM+ instant ecommerce capability to expand its online selling
capabilities.
-- Advanced customization capabilities to capture data unique to the Cold
Stone model. NetFlex, NetSuite's advanced customization and
integration framework, will allow Cold Stone to track data such as
training compliance, store compliance, equipment standards and
franchise leases.

Sally Bell, Cold Stone Creamery Vice President of Special Projects, whose favorite Creation is Mint Mint Chocolate Chocolate Chip(R), said, "We need more than just traditional CRM. Cold Stone Creamery needs CRM plus ecommerce, CRM plus partner management, CRM plus customization. We are looking forward to how the NetSuite CRM+ package will help us achieve our goals while continuing to support and benefit our franchisee community."

Zach Nelson, CEO of NetSuite, whose favorite Creation is Mudpie Mojo(R), said, "Cold Stone Creamery is one of the most innovative and fastest growing companies in the world, and we are extremely happy to partner with them. Cold Stone Creamery is changing the way people think of ice cream, and with NetSuite, they will change the way people think about running a business."

About Cold Stone Creamery

Cold Stone Creamery aims to deliver The Ultimate Ice Cream Experience(R), and this vision is carried through by a community of franchisees passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. With more than 1,000 stores from coast to coast, Cold Stone Creamery currently operates in 47 states including Alaska, Hawaii, the Caribbean and Guam. Cold Stone Creamery is an independently owned franchise system, headquartered in Scottsdale, Ariz. For more information about Cold Stone Creamery, visit the company's Web site at www.coldstonecreamery.com.

About NetSuite

NetSuite enables companies to manage all key business operations in a single, integrated system, which includes customer relationship management; order management and fulfillment; inventory management; finance; ecommerce and Web site management; and employee productivity. NetSuite is delivered as an on-demand service, so there is no hardware to procure, no large, up-front license fee, and no complex set-ups. Finally, NetSuite's patent-pending "real-time dashboard" technology provides an easy-to-use view into role- specific business information that is always up-to-date. For more information about NetSuite, visit: www.netsuite.com.

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