Massage Envy To Open 1st Franchise Location In Southern California

COSTA MESA, CALIF (Monday, May 16, 2005) - Massage Envy Limited, LLC --
the fastest growing and only nationally franchised massage company in the
nation -- announces the opening of its first Southern California location
today which is expected to open in early June, 2005. Massage Envy Ltd. is a
Scottsdale, Arizona-based franchiser whose mission is to make the numerous
health and medical benefits of therapeutic massage available to the masses on
a professional, convenient and affordable basis.
Their newest clinic is located in Costa Mesa at 3030 Harbor Blvd, at the
intersection of Harbor Blvd and Baker Street in Costa Mesa Square. It is in
close proximity to South Coast Plaza, Triangle Square, and Ikea, 1/2 mile from
the 405 freeway.
Massage Envy is an innovative business concept that combines the ancient
healing art of therapeutic massage with modern business systems, services and
pricing strategies. Created by a team of experienced health-club, wellness,
massage and business leaders, the Massage Envy concept is designed to meet the
growing demand for quality, professional massage services that are affordable
and convenient for today's busy lifestyles. Anyone can enjoy a relaxing,
professional massage at Massage Envy for just $60.00 per one-hour session --
which is an excellent price by itself -- but Massage Envy's unique membership
program offers members an amazingly low price of just $39.00 per 1-hour
massage.
For just $59.00 per month in membership dues, anyone can become a member
of Massage Envy and receive the following benefits:

* Each $59 monthly dues payment includes one, 1-hour in-clinic massage,
that remains available indefinitely until it is used by the member.
* Additional member massages in the month are just $39.00 each.
* Unlimited additional $39.00 massages a member may receive.
* Members may buy unlimited gift certificates for just $39.00 each.
* Members can bring guests who will also receive the member price of
$39.00.
* Members can book standing appointments with requested therapists.
* Members receive discounts on all other massage services and retail
products.
* Member benefits are available at all Massage Envy locations
nationwide.

Each Massage Envy clinic is independently owned and operated by the
franchise owners. The first Southern California Massage Envy clinic is
co-owned by Jodi Wolf and Carol Warren of Laguna Niguel. Ms. Wolf and
Ms. Warren are the Regional Developers of Orange County and will own and
operate the clinic in Costa Mesa. The two longtime friends are former New
York residents who witnessed first hand the explosive growth enjoyed by
Arizona area Massage Envy clinics.
Ms. Wolf states that, "the massage industry is undergoing rapid growth
right now. We believed deeply in the benefits of massage and saw an
opportunity to combine that belief with a proven business model. We both have
been in the corporate world for many years, and the Massage Envy story was so
compelling that we made a very quick decision to be a part of it. Like most
small business owners, we were seeking the satisfaction of knowing we were in
control of our future. We were drawn to a franchise business because of the
support systems that it provides. The challenges we face everyday are a
welcome change from the perils and pitfalls of corporate life."
The clinic will be open 7 days a weeks from 8:00 AM - 10:00 PM Monday -
Friday; 8:00 AM - 6:00 PM Saturday and 10:00 AM to 6:00 PM Sundays.
Ms. Warren notes, "with 3400 square feet with 13 rooms, a quiet room for
relaxation, and spacious lobby, we are excited to bring a convenient and
rewarding experience to our clients. Often when people decide they need or
want a massage, they have to wait days or weeks to schedule. With Massage
Envy, you can literally call from the parking lot and come inside. With
approximately 4,800 appointment times each month, we make massage accessible,
affordable and extremely convenient."

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