Rocky Mountain Chocolate Factory, Inc. Included In Fortune Magazine's List Of "America's 100 Fastest-growing Small Public Companies"

DURANGO, COLORADO (Monday, June 27, 2005) - Rocky Mountain Chocolate Factory, Inc. (Nasdaq/NMS: "RMCF"), an international franchiser of gourmet chocolate and confection stores and a manufacturer of an extensive line of premium chocolates and other confectionary products, today announced that it is included in a list of "America's 100 Fastest-Growing Small Public Companies" that appears in the July/August 2005 edition of Fortune magazine (Fortune Small Business edition).

The list was compiled from publicly traded companies with a stock price greater than $1.00 and annual revenues of less than $200 million. Companies were ranked based on earnings growth, revenue growth and stock performance during the last three years.

"We are proud that Fortune magazine has selected Rocky Mountain Chocolate Factory as one of the 100 fastest-growing small public companies in America," commented Frank Crail, Founder and CEO of the Company. "Our goal is to build Rocky Mountain Chocolate Factory into the premier retail chocolatier in the United States, and our 16% increase in revenues and 43% increase in earnings during the most recent fiscal year clearly illustrate our progress towards this goal. This recognition by Fortune magazine is consistent with the visibility our Company has achieved within the investment community in recent years."

Rocky Mountain Chocolate Factory, Inc. headquartered in Durango, Colorado, is an international franchiser of gourmet chocolate and confection stores and a manufacturer of an extensive line of premium chocolates and other confectionary products. The Company's common stock is listed on The Nasdaq National Market under the symbol "RMCF".

For Further Information, Contact Bryan J. Merryman COO/CFO (970) 259-0554

For More Infromation Please contact:
Bryan J. Merryman
COO/CFO
Phone: (970) 259-0554

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Rocky Mountain Chocolate Factory
265 Turner Dr.
Durango, CO

Phone: (970)259-0554
Toll Free: (800)438-7623
Fax: (970)259-5895

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