Baja Fresh Introduces New "Lifestyle Choices" Menu Items

LOW FAT, HIGH PROTEIN OPTIONS OFFER PROTEIN, FAT, CALORIE, AND FIBER NUTRITIONAL INFO ON MENU BOARDS

THOUSAND OAKS, CA (Monday, December 01, 2003) - Baja Fresh today announced the unveiling of its revamped menu with the addition of a section called Lifestyle Choices, designed to provide low fat, high protein options with nutritional information readily available on the menu and the concept menu boards. Customers can see at a glance the protein, fat, calorie and fiber content of the items offered on the new menu.

The high protein fare includes the new Steak Picado, and Chicken Picado, as well as Side by Side Chicken and a Salad and the popular Baja Ensalada. Lighter, low fat items include two Bare Burritos, Enchiladas Verano, and Baja Style Chicken and Shrimp Tacos. Additionally, in the western states, Baja Fresh will continue to offer fresh Mahi Mahi in ensaladas and tacos. Each of the items retains the same flavor that has earned Baja Fresh the highest ratings in its category for freshness and flavorful food according to Technomics, the leading restaurant industry research firm.


High protein and low fat options have always been available at Baja Fresh, however, the new menu makes it easier for customers by grouping items according to popular diet regimens and by newly organized menu boards. "People are bringing us their specific lifestyle and dietary needs," said Greg Dollarhyde, President/CEO of Baja Fresh. "It's our job to offer dishes that are nutritionally relevant and flavorful, and to provide information about the protein, fat, calorie and fiber content so that customers can make an informed choice about what they are eating."

Baja Fresh, the innovative leader in the Mexican Quick Casual segment, has made unique and flavorful food a passion for more than a decade. Supporting the lifestyles of its customers has been its Mission and the introduction of the new Lifestyle Choices menu was a natural transition from the Lighten Up! menu introduced last summer.


Baja Fresh Mexican Grill is the defining standard in high quality, quick-casual, fresh Mexican cuisine. They are the second fastest growing Mexican restaurant concept in America with more than 275 restaurants nationwide. With phone ahead, takeout and dine-in convenience, Baja Fresh offers a generous variety of made-to-order burritos, tacos, fajitas, enchiladas, specialties and salads, with a self-service bar offering hand-crafted salsas. To find comprehensive nutritional information and the Baja Fresh location nearest you, visit the web site at www.bajafresh.com or call (877) BAJA-FRESH.

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