Baja Fresh Funds Education With "200 Schools For 200 Restaurants"

Honorary Celebrity Chairman Jay Mohr Kicks Off In Calabasas With The 200th Store Opening

(Friday, November 08, 2002) - Baja Fresh will celebrate the grand opening of their 200th restaurant location in Calabasas on Tuesday, November 12 with the inauguration of their "200 Schools for 200 Restaurants" fundraising campaign.

Following November 12th, schools across the country in Baja Fresh markets will be invited to participate by partnering up with their local Baja Fresh. Throughout the school year, local restaurant managers throughout all 17 states occupied by Baja Fresh restaurants, will be contacting schools for fundraising opportunities in which a full 15% of sales will be directed to needed educational supplies, equipment or programs. A. E. Wright Middle School in the Las Virgenes School District will launch the "200 Schools For 200 Restaurants" program. Money raised from A.E. Wright's fundraiser will be used to purchase lab equipment and supplies for their growing science department.

"We understand that our customers are part of the community and we want to support them as they have supported us. Education is a priority in our nation and on a local basis, through our fundraising abilities, we can make a difference. We are proud to have Jay Mohr as our honorary chairman to kick of ‘200 Schools for 200 Restaurants'," states Greg Dollarhyde, CEO of Baja Fresh.

Throughout the past year, Baja Fresh has raised funds for over 60 schools and educational programs in California alone. November 12th will mark the start of this nationwide campaign for education. "200 Schools for 200 Restaurants" plans to extend far past the initial 200 schools involved. Baja Fresh's goal is to target every school within their markets across the country.

This cause-related effort is just another example of Baja Fresh's ongoing campaign to give back to the community. Through their established, "Celebrities for Charity" program, Baja Fresh has raised funds for charities through in-store fundraisers and online auctions of signed celebrity memorabilia. Charities involved include: The Recording Academy's MusiCares Foundation, Andre Agassi's Charitable Foundation and Shaquille O'Neal's Athletes and Entertainers for Kids, among others.

As a new father, Jay Mohr is deeply committed to youth education initiatives. Throughout Jay's thirteen year career, starting in his teens, he has been working in film, television, radio and stand-up. He has worked with superstars holing his own with Tom Cruise in "Jerry Maguire," "Simone" with Al Pacino, wowed audiences as a regular in "Saturday Night Live" and now at work as the creator/ producer of a new reality series for NBC.

Founded in 1990 in Southern California, Baja Fresh has 200 company-owned and franchised locations in 17 states across the country. If you are interested in seeing how your school or educational program can get involved with Baja Fresh's fundraising program, go into your local store and fill out a fundraising flyer or visit the Web site at bajafresh.com.

Baja Fresh is the defining standard in ‘quick-casual', fresh Mexican food, and has the highest sales per restaurant in this industry category. Baja Fresh Mexican Grill is a wholly owned subsidiary of Wendy's International, Inc.

For More Infromation Please contact:
Christine Shaw
Rogers & Cowan
Phone: (310) 201-8898

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