Baja Fresh® And Diet Pepsi® Present The 2003 Academy Awards® Red Carpet Sweepstakes

As the Food of The Stars, Baja Fresh Gives the Fans in the Stands a Taste of What It is Like to Be a Hollywood Idol!

(Tuesday, February 11, 2003) - On the day of the Academy Awards® presentation, Baja Fresh will give the fans in the bleachers a taste of what it is like to be a star. This marks the second year that Baja Fresh will be the exclusive food provider for these fans who have qualified to experience all the pomp and circumstance that surrounds the arrival of Academy Awards Show guests on the red carpet.

In addition, Baja Fresh Mexican Grill®, the nation's leader in fresh Mexican quick-casual dining, and DIET PEPSI® launch their "2003 Academy Awards® Red Carpet Sweepstakes" starting on February 4, 2003 and concluding on February 24, 2003. One lucky winner and their guest will receive a Premium Weekend for two to Hollywood, including round-trip airfare for two, 3-nights hotel accommodations, tour of Universal Studios, rental car, spending money and seats at the red carpet viewing area for the 75th Annual Academy Awards® on March 23, 2003. 200 runner-ups will receive Baja Fresh Burrito Party Packs, serving up to 8 people along with a certificate for a free DIET PEPSI® at Baja Fresh. Sweepstakes entries are available exclusively online at www.bajafresh.com .

"We had a great time last year providing our fresh food for the bleacher fans and this year we are excited that we can also offer a sweepstakes so that one lucky fan can be a part of the most glamorous day in Hollywood," said Greg Dollarhyde, President and CEO of Baja Fresh Mexican Grill.

Baja Fresh is encouraging people at home to get together with their family and friends to view the Awards broadcast with a Party Pack. Customers will receive limited edition 75th Annual Academy Awards® and DIET PEPSI® commemorative posters when ordering their Baja Fresh Party Packs for pickup from March 18 - 23, 2003. The poster features the statuette along with the name and years of the Best Picture winners for the last 74 years. The posters are offered exclusively at Baja Fresh Restaurants while supplies last.

Founded in 1990 in Southern California, Baja Fresh has more than 210 company-owned and franchised locations across the country. Baja Fresh is the defining standard in 'quick-casual', fresh Mexican food, has the highest sales per restaurant in this industry category, and is the second fastest growing restaurant concept in America according to Technomics. Baja Fresh Mexican Grill is a wholly owned subsidiary of Wendy's International, Inc. SOURCE Baja Fresh Web Site: http://www.bajafresh.com

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