Eat Your Spinach – At Wendy's®

New Promotional Salad Added to Garden Sensations Line

(Monday, March 08, 2004) - Experience Spinach Power. Wendy's, continuing its leadership in introducing flavorful and fresh salads, this week begins offering the Spinach Chicken Salad as a limited time addition to its Garden Sensations™ salad line. It will be available through the summer months.

Featuring baby spinach and crisp romaine, chicken, grape tomatoes, bacon, chopped egg, and garlic croutons, the Spinach Chicken Salad provides today's consumers with a new twist on popular tastes. The salad is an excellent source of protein, iron, vitamin A, vitamin C and a good source of calcium and dietary fiber. Made fresh throughout the day, the Spinach Chicken Salad is served with sweet-and-sour bacon dressing (2.5 grams of fat). As with the other Garden Sensations entrées, dressing and croutons are served on the side. The suggested price for the Spinach Chicken Salad is $3.99

"Wendy's strives to provide our customers with a variety of wholesome food choices," said Lori Estrada, Wendy's vice president of research and development. "Promotional offerings like the new Spinach Chicken Salad reflect our continuing efforts to find fresh, innovative ways to give our customers the products they want and enjoy. It's a great tasting salad that stands out from the crowd."

SPINACH CHICKEN SALAD
Wendy's began its tradition of offering innovative salad menu items when it introduced the salad bar nationwide in 1979. In February 2002, the Garden Sensations line of entrée salads was introduced, reflecting changing consumer preferences for salads with bold tastes, flavors, textures and colors. With new ingredients like almonds, grape tomatoes and Mandarin oranges, Garden Sensations features four entrée salads: Mandarin Chicken™, Chicken BLT, Taco Supremo and Spring Mix.

The introduction of the Spinach Chicken Salad follows the outstanding success of Wendy's Southwest Chicken Caesar Salad, another promotional salad introduced last spring for a limited time.

Television, print and radio advertising will support the launch of the Spinach Chicken Salad. Television commercials begin appearing in March 8 and will run through April 7.

Wendy's International is one of the world's largest restaurant operating and franchising companies with three brands: Wendy's Old Fashioned Hamburgers®, Tim Hortons® and Baja Fresh Mexican Grill®. Wendy's Old Fashioned Hamburgers was founded in 1969 by Dave Thomas and is the third-largest quick-service hamburger chain in the world with nearly 6,500 restaurants in North America and international markets.

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