Dairy Queen® Says "Aloha" To The New Year

Hawaiian Blizzard® is January’s Blizzard of the Month

MINNEAPOLIS (Sunday, January 01, 2006) - In January, Dairy Queen® will offer a “retro” Blizzard with a twist, combining the cool taste of DQ® soft serve and tropical fruit flavors.

The international retail treat-category leader will usher in the New Year with the Hawaiian Blizzard, which debuted in 1985 as one of 16 original flavors, as January’s Blizzard of the Month.

The Hawaiian Blizzard blends sweet pineapple chunks, freshly sliced banana and creamy DQ®soft serve with the added new twist of toasted coconut. The toasting process “crisps” the coconut to fully enhance its flavor. This island-inspired Hawaiian Blizzard is available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Jan. 1, 2006.

“First throwback jerseys, now retro Blizzards,” said Michael Keller, chief brand officer for International Dairy Queen. “This is something different for Dairy Queen, bringing back one of the unique, original Blizzard flavors. Aside from the fact the name, Hawaiian Blizzard, is an oxymoron, fans will enjoy the combination of our famous soft serve with fruit. It’s a hot choice for the winter season.”

Dairy Queen began blending simple combinations of cookies and candies, fruit, nuts and DQ soft serve, 21 years ago to create the signature Blizzard Frozen Treat. Since then, one-of-a-kind flavors, such as Strawberry CheeseQuake®, Brownie Batter, Pumpkin Pie, Cotton Candy and Double Fudge Cookie Dough have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.

The average retail price of the Hawaiian Blizzard is $2.39 for the 12 oz., $2.79 for the 16 oz. and $3.19 for the 21 oz.


About IDQ
International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® restaurants in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.Following the successful roll out of DQ® Grill & Chill®, Dairy Queen’s quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ Orange Julius® concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.


Contacts
Dean Peters
Director of Communications
International Dairy Queen, Inc.
7505 Metro Blvd.
Minneapolis, MN 55439
Phone: +1 (952) 830-0204

For More Infromation Please contact:
Dean Peters
Director of Communications
Phone: 1 (952) 830-0204

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