Advertising Industry Lauds Century 21 Real Estate Llc For Online Hispanic Marketing Creativity

"Signs" Banner Ad Earns Bronze Hispanic Creative Advertising Award

PARSIPPANY, N.J (Wednesday, October 12, 2005) - Advertising Age magazine, in cooperation with the Association of Hispanic Advertising Agencies, recently recognized Century 21 Real Estate LLC for excellence in Hispanic advertising at the 2005 Hispanic Creative Advertising Awards gala held in Manhattan. The CENTURY 21® System received a Bronze Award in the interactive media category for an online banner advertisement entitled "Signs."

Created with The Vidal Partnership, the CENTURY 21 System's Hispanic marketing agency of record, "Signs" is an online banner advertisement that appears at first cluttered with numerous for-sale signs. The user then quickly clears away the clutter with the cursor to reveal the CENTURY 21 logo and a hyperlink to www.Century21Espanol.com, the CENTURY 21 System's Spanish-language consumer Web site. "Signs" appeared on top-tier Spanish-language Web destinations such as AOL Latino and Univision.com.

The advertisement was designed to show consumers that Century 21 Real Estate LLC is the clear solution for consumers interested in navigating the home buying process. Century 21 Real Estate LLC is the only real estate sales organization awarded with a 2005 Hispanic Creative Advertising Award.

"Century 21 Real Estate LLC takes great pride in its service to the Hispanic community," said John Greenleaf, senior vice president of marketing, Century 21 Real Estate LLC. "It is rewarding to be recognized by such well-known and respected organizations within the advertising industry."

The Advertising Age Hispanic Creative Advertising Awards celebrate the best creative work in television, print, radio, magazine, newspaper, out-of-home, non-traditional media/guerrilla marketing and interactive and direct marketing in the U.S. Hispanic market and Puerto Rico

The "Signs" advertisement is part of the CENTURY 21 System's overall online marketing campaign, which focuses in part on the Hispanic consumer. Through Century21Espanol.com, the CENTURY 21 System offers numerous tools and resources designed to help Spanish-speaking homebuyers and sellers make informed real estate decisions.

Century 21 Real Estate LLC (www.century21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 7,500 independently owned and operated franchised broker offices in 39 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Cendant Corporation (NYSE: CD). For more information on Cendant's Real Estate Services Division as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at www.cendant.com/media.

© 2005 Century 21 Real Estate LLC. CENTURY 21® is a registered trademark licensed to Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

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