Century 21 Real Estate Llc Lands In The Winner's Circle With Sponsorship Of Breeders' Cup

PARSIPPANY, N.J., (Thursday, October 20, 2005) - Century 21 Real Estate LLC, the world's largest residential real estate sales organization, announced today that as part of an ongoing marketing relationship with the National Thoroughbred Racing Association (NTRA), the real estate franchisor will be a sponsor of the 2005 Breeders' Cup World Thoroughbred Championships on Saturday, October 29, at Belmont Park in Elmont, N.Y. NBC Sports will televise the event live.

"The CENTURY 21 System will be in the winner's circle at the 2005 Breeders' Cup World Thoroughbred Championships as some of the world's most exciting horses and jockeys compete for the opportunity to be crowned the very best in Thoroughbred racing," said John Greenleaf, senior vice president of marketing for Century 21 Real Estate LLC.

Earlier this year, Century 21 Real Estate LLC formed a marketing relationship with NTRA establishing it as the organization's official real estate sponsor. Century 21 Real Estate LLC is leveraging this exclusive relationship to help promote the international luxury real estate marketing capabilities of its CENTURY 21® Fine Homes and EstatesSM brand to horse owners, breeders, trainers and racing enthusiasts.

"This relationship represents a unique opportunity to connect the international presence and brand recognition of the CENTURY 21 System with the growing international interest, ownership and participation in the NTRA and its high-profile events, including the Breeders' Cup," said Greenleaf.

According to the NTRA, Thoroughbreds from countries around the globe venture to the United States each fall, in search of Breeders' Cup World Thoroughbred Championships fame.

"Horses have journeyed from as far away as Japan to compete in the Breeders' Cup and it truly has become the foremost international horse racing event," said Breeders' Cup president D. G. Van Clief, Jr.

Century 21 Real Estate LLC (www.century21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 7,500 independently owned and operated franchised broker offices in 39 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Cendant Corporation (NYSE: CD). For more information on Cendant's Real Estate Services Division as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at www.cendant.com/media.

© 2005 Century 21 Real Estate LLC. CENTURY 21® is a registered trademark licensed to Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

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Century 21 Real Estate Corp.
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Parsippany, NJ

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