Fsa Public Relations Signs Shake's Frozen Custard

FAYETTEVILLE, ARK (Thursday, June 23, 2005) - Shake’s Frozen Custard has selected FSA Public Relations of Louisville, Ky., as its national agency of record.

“Now that we have built a solid base, we felt that it was time to begin adding strategic services in order to prepare for our national expansion,” said Shake’s President and CEO, Corey Osborne.

Shake’s, which is based in Fayetteville, Ark., currently has 46 locations in nine states. The company has three locations under construction and an additional 23 stores in development.


“The Shake’s promotional strategy is deep rooted in local store marketing, but we feel that as we continue to grow it is important to expand and upgrade our core services,” Osborne said.

“We are proud to be working with Shake’s and feel that the company has the foundation to become a very successful national brand,” said Travis Doster, vice president of FSA Public Relations.

Founded in 1968, FSA Public Relations specializes in foodservice public relations. The firm’s clients have operations in all 50 states and three countries. In 2004, three of the firm’s clients were named to Restaurant Business magazine’s list of Fastest Growing Franchises.

Shake’s Frozen Custard was founded in 1991 by Don and Debbie Osborne. The company is known for gourmet ice cream that is made fresh hourly using premium ingredients and the Osborne’s family recipe. Based in Fayetteville, Arkansas, Shake’s began franchising in 1999 and has since grown to 46 corporate and franchised stores in nine states. For more information, visit www.shakesfrozencustard.com.



View Company Website: http://www.shakesfrozencustard.com

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