Wood Restoration Company Embraces Seasonal Nature Of Service, Sells It As Business Perk

A Re- Newed 'Season' of Opportunity:

SPRINGFIELD, MO. (Thursday, April 29, 2004) - Wood Re New Wood Restoration Specialists, the nation's leading experts in restoring wood to its natural color and texture, is embracing the notion of becoming "the Dairy Queen of Wood."

Just as the Dairy Queen franchise has for decades thrived on robust business in warmer seasons, Wood Re New executives are spinning the seasonality of its franchise concept into a business perk for prospective franchisees.

"The traditional down time during December and January presents a one-of-a-kind opportunity for franchisees to work on the back end of their businesses, so that they can focus on customer service and revenue generation when Wood Re New services are in high demand," said Stan Krempges, Wood Re New founder. "Our business structure is strategically designed to help franchisees maximize profitability during the warmer months of the year. They can do their homework before the selling season starts, giving them time to formulate a year long business plan and marketing strategy. Even better, they have more free time to spend the holidays with their families."

Wood Re New's business model is an attractive investment for entrepreneurs looking to maintain a behind-the-scenes role in a company. Franchisees can teach the wood restoration process to hired specialists, leaving them free to run and market their business, Krempges said.

A Season for Growth

Wood Re New has spent the last decade building a strong business foundation that is ideal for the franchising industry, opening 12 franchise locations along the way. Today, with a solid infrastructure in place, the chain plans to double its size in 2004 and have more than 128 franchisees by 2009. Currently, Wood Re New is seeking franchisees throughout the Southeast, and plans to begin offering franchises nationwide in 2005.

"We have embraced the seasonal nature of our business and turned it into an ideal investment opportunity for budding entrepreneurs ," Krempges said, further noting that Wood Re New has a wide open marketplace for expansion. "We have an innovative product that has been chemically developed to restore and maintain wood's natural appearance. Our environmentally safe cleaners and protectants clean and protect wood to restore its natural color and texture no matter the age of the wood."

Krempges spent years struggling to maintain the natural look of the wooden fixtures on the exterior of his home. In 1992 he began researching ways to solve the common problem of wood degradation. After many months of research, he partnered with a chemist and developed a series of products and procedures that restore and maintain wood's natural appearance.

The products and procedures developed by Krempges are the backbone of Wood Re New and its parent company Wood Brite, a business that he started out of his home in 1993 and has since transformed into multi-unit national franchise operation.

"Maintaining the appearance of exterior wood is a major problem for homeowners across the country, regardless of the climate they live in," Krempges said. "This is an industry where the demand will always continue to outweigh the supply. Additionally, there are no build out costs associated with this business, making it more cost-effective than many other business investments."

About Wood Re New

Wood Re New, one of the nation's leading exterior wood specialists, was founded in 1993 in Springfield, Missouri, and today operates 12 locations in six states: Colorado; Kansas; Missouri; Tennessee; Oklahoma; and Arkansas. Wood Re New franchise development plans call for 12 additional franchise locations in the United States by the end of 2004. The costs associated with opening a Wood Re New franchise are approximately $40,000 -50,000 with a week training in Springfield, Mo, as well as a week of on site training. Franchisees are also provided with ongoing technical support.

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