Wireless Toyz, A Multi Carrier Cellular & Satellite Superstore, To Sell Franchises In 32 States

YPSILANTI, MICHIGAN (Tuesday, August 21, 2001) - Wireless Toyz, a Michigan based Cellular store chain that has successfully opened and operated 12 locations since 1995 is now selling franchises.
"The proven system can be taught to new business people who want to join the growing cellular and satellite TV industry," said company founder and CEO Joe Barbat.

"National Carriers today are not allowing independent business owners to easily become dealers. They want independents to work with larger retailers so the carriers have fewer direct accounts," commented Barbat.

According to Barbat, a new business owner today can leverage the relationships and expertise of Wireless Toyz to increase their chance of success. Average Franchise cost is between $79,900 and $140,000 depending on the size of the location.

At Wireless Toyz customers compare AT&T, Sprint, Nextel and Voicestream packages to find a plan to suit their cellular needs. The company also offers satellite TV from either Direct TV or Dish Network. "Our stores also have the largest selection of accessories in stock for every model of wireless phone," said Barbat.

Wireless Toyz has recently hired Richard Simtob to be Vice President of Franchise Development. Simtob co-founded Talking Book World, The largest retailer of audiobooks, helping grow the company to 45 locations. "Wireless Toyz is an excellent business for any individual who is willing to work hard, loves dealing with customers and appreciates new technology," said Simtob.

Wireless Toyz will be the first Michigan based, national franchisor of Cellular and Satellite stores. "We plan to open 25 stores by December 2002, with another 250 by December 2005. Our stores show a 100 percent return on investment in less than one year on average," said David Ebner, CFO and part owner. The company's aggressive expansion plan calls for corporate and franchise stores.

"Wireless Toyz stores will be operated via a state-of-the-art point of sale system, developed exclusively for the cellular industry," said Mark Ijlal, COO. "Our POS allows our franchises and our corporate operations to manage our customer relations and store operations more effectively," said Ijlal.

Currently the cellular phone sales and service is a $48 billion industry, with still 54 percent of the US population that does not own a wireless phone. For more information contact Wireless Toyz Corporate office, 866-GET TOYZ.

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