Volvo Construction Equipment Rents Opens 50th Rental Center In North America

ASHEVILLE, NC (Friday, October 22, 2004) - Volvo Construction Equipment Rents, Inc. (Volvo CE Rents), has announced the opening of its 50th Volvo CE Rents equipment rental center in North America since the company began its unique rental franchise initiative in 2001.

Rocky Rentals, Rocky Mountain House, Alberta, the third Volvo CE Rents franchise under contract in Canada (the second in Alberta), has opened its first independently owned and operated Volvo CE Rents center in Canada - and Volvo CE Rents 50 th center. The new equipment rental center, owned by Clayton Ness and Douglas Baumann, is located at 4308 49 th Avenue, Rocky Mountain House, Alberta.

Volvo CE Rents centers are independently owned and operated franchises within the Volvo Construction Equipment rental program. The Rocky Mountain House rental center will carry, in addition to Volvo construction equipment, a comprehensive line of essential equipment and tools for the construction, commercial, industrial, and homeowner markets.

Principal Volvo products for its franchised rental centers include its comprehensive line of compact excavators and wheel loaders and the company’s backhoe and skid steer loaders.

The Volvo CE Rents program covers all aspects of an operating rental business model and was designed and developed by Volvo Construction Equipment Rents, Inc. Program features include use of the Volvo brand, financial assistance, a fleet purchasing program for non-Volvo products, a Volvo CE Rents proprietary software program, training, facility design and regional and local marketing.

Volvo CE Rents now has equipment rental centers open in Virginia, North Carolina, Georgia, Florida, California, Tennessee, Ohio, South Carolina, Louisiana, New York, Minnesota, Arkansas, New Jersey, Alabama, Kentucky, Illinois, New Mexico, Washington, Pennsylvania, Texas, Mississippi, Maryland – and, now, Canada.

In addition to these operating franchises, the company has franchise agreements with other business interests seeking independently owned and operated franchise opportunities in the equipment rental business.

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