The Sports Section And Photoreflect.com Team Up On The Internet; Express Digital Expands Its Internet Strategy

DENVER (Wednesday, May 10, 2000) - PhotoReflect.com, the professional photographers Internet storefront, announced today an alliance that will enable franchisees of The Sports Section (TSS) to post and sell photos on a co-branded Web site.
Powered by Express Digital, PhotoReflect.com gives photographers the power to sell photos online. Customers can proof and purchase photos more quickly on their photographer's very own Internet storefront. Each TSS franchisee will have a custom Web site, which will drive customers to the TSS and PhotoReflect.com co-branded site.

ExpressPhoto Pro enables photographers to simply shoot, preview, add a custom border and/or text and print. All in seconds, and all on location. ExpressPhoto Pro has powerful features to capture, customize and completely print a 35mm quality photo in 45 seconds.

Based in Atlanta, TSS is the nation's leader in youth sports photography with 127 franchisees nationwide. Powered with digital photography, TSS franchisees will begin to branch out from youth sports photography to all areas of event photography.

TSS expects its photographers to post 1.5 million photos on the new site by the start of 2001. In 1999 alone, TSS franchisees captured more than 800,000 youth sports photos.

Fulfillment of customer orders over the Web site will be handled at The Sports Section's national headquarters outside Atlanta, where photographs can be made into more than 120 products. These products include baseball cards, pennants and T-shirts, for example. The company also sells uniforms and trophies.

Headquartered in metro Denver, Express Digital is a technological leader that specializes in proprietary software for digital photographic applications and offers PhotoReflect.com, the Internet storefront for professional photographers.

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