Tcby Announces The Winner Of Its Wish Come True Contest.

PROCTORVILLE, OH (Wednesday, October 05, 2005) - Most people keep their wish a secret for fear of it not coming true. But for 21-year old Erin Moyer from Proctorville, Ohio, sharing her wish with TCBY, The Country’s Best Yogurt®, granted her a prize package that will help her get in the best shape of her life.

“TCBY is my favorite frozen yogurt, so when I went in to get a treat, I entered the Wish Come True drawing – but I didn’t actually think I’d win,” said Erin. “I’m so excited that my wish became a reality, and I can’t wait to start using my gym and spa services! My wish really came true!”

To celebrate the introduction of its new line of frozen yogurt cakes and Deep Dish pies made with 96% Fat Free frozen yogurt, TCBY’s “Wish Come True” contest asked consumers what they wished for and simply share that wish with TCBY. Entrants were provided with four wishes from which to choose.

Randomly selected from more than 11,000 entries nationwide, Erin entered at the TCBY store located at 725 9th Avenue, in Huntington, West Virginia, and chose the Wellness Wish. In addition to her wish being granted, Erin will also receive a free TCBY Frozen Yogurt Cake or Deep Dish Pie each month for the whole year.

“Cakes, pies and wishes go together, and when introducing TCBY’s new line of frozen yogurt cakes and Deep Dish pies, we knew the best way to celebrate was to make someone’s wish come true,” said Melissa Hallenbeck, TCBY Marketing Director. “The health benefits of Erin’s wellness wish are complemented by TCBY’s delicious line of low fat frozen yogurt and we’re thrilled to be able to make her wish come true.”

Based in Salt Lake City, UT today, TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. With more than 1,300 locations across the country and product offerings that include drinks, sundaes, cakes and Deep Dish pies, TCBY has continually been a healthier alternative for consumers looking for a treat or snack. To visit TCBY’s web site, please go to www.tcby.com. Media can read the latest TCBY news and download images at www.insidescoop.tcby.com.

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