Roy Rogers And Coca-cola Sign A 5-year Beverage Agreement

FREDERICK, MARYLAND (Wednesday, November 09, 2005) - Roy Rogers announced today a 5-year beverage contract with The Coca-Cola Company that extends the two companies’ 25-year relationship. Under the terms of the agreement, Coca-Cola Foodservice and Hospitality, the division of Coca-Cola North America that serves the restaurant and foodservice industry, will be the beverage provider for Roy Rogers, supplying soft drinks including Coke®, Diet Coke®, and Sprite®, Minute Maid juices and Dannon water to restaurant locations throughout the Mid-Atlantic region.

“Roy Rogers has been able to establish guest loyalty by serving only the highest quality products and partnering with excellent suppliers. We believe our relationship with Coca-Cola supports this strategy, and we are excited to continue it for many years,” said Jim Plamondon, Co-President of Roy Rogers Restaurants.
“We value the 25-year partnership we have had with Roy Rogers, and we are extremely pleased and honored they have chosen to extend our relationship,” said Chris Lowe, President, Coca-Cola North America Foodservice and Hospitality Division. “The Roy Rogers brand is rich in nostalgia and customer loyalty, and we look forward to continuing to provide Roy Rogers and its customers with the best beverages in the business.”


About Roy Rogers

Roy Rogers is franchised by The Plamondon Companies, which operates 15 corporate restaurants and 39 franchise locations in the Mid-Atlantic region and is in the process of re-igniting the brand and the franchise system. Visit Roy Rogers on the Web at www.royrogersrestaurants.com.




About Coca-Cola Foodservice and Hospitality

Coca-Cola Foodservice and Hospitality serves the restaurant and hospitality industry as part of The Coca-Cola Company (NYSE: KO), the world's leading producer and marketer of soft drinks. Along with Coca-Cola®, recognized as the world's most valuable brand, Coca-Cola Foodservice markets four of the world's top five soft drink brands, as well as premium branded juices, sports drinks, frozen beverages, teas, mixers and bottled waters. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information on serving our products, call 1-800-241-COKE.

For More Infromation Please contact:
Ally Sirbaugh
Marketing Manager
Phone: (301)695-5051

View all Roy Rogers Press Releases

This article has been read 332 times.

Printed From:
http://www.thefranchisemall.com/news/articles/12785-0.htm