Roy Rogers Hot Ham & Cheese Returns For The Holidays

FREDERICK, MARYLAND (Thursday, December 22, 2005) - Roy Rogers Restaurants announced today the return of its ever-popular Hot Ham & Cheese sandwich for a limited time only. This delicious sandwich consists of Hormel® Cure 81® ham and melted Monterey Jack cheese on a Hearth-baked Kaiser roll. Guests can customize this sandwich by visiting Roy Rogers’ famous Fixin’s Bar®, which features a dozen different condiments, such as fresh lettuce, tomatoes and pickles.

The sandwich sells for $3.29, and the combo meal, which includes a choice of side dish and a regular drink, will be $5.59. The Hot Ham & Cheese promotion will run for approximately eight weeks in 20 restaurants throughout Maryland and Virginia, and will be supported through radio advertising and local store marketing activities.

Director of Operations, Barbara Pacifico, stated, “The Hot Ham & Cheese always does well for us because it’s one of our guests’ favorite sandwiches.”
Roy Rogers is franchised by The Plamondon Companies, which operates 15 corporate restaurants and 39 franchise locations in the Mid-Atlantic region and is in the process of re-igniting the brand and the franchise system. Visit Roy Rogers on the Web at www.royrogersrestaurants.com.

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