Nine Prstores Planned For Greater Detroit Market;

DETROIT (Tuesday, August 17, 2004) - Appleseed PR Group, LLC whose principals have extensive experience servicing large national and international brands has announced plans to open nine PRstore franchises in the Greater Detroit market. The first location will open this fall in Birmingham followed by a second unit by the end of the year.

Appleseed Group President James C. Moore said seven more PRstores will be opened in the Greater Detroit area during the next four years.

Launched in 2001 in North Carolina, PRstore is an innovative new business concept that brings the traditional ad agency and public relations firm from behind obscure office walls to the visibility of the street. As a walk-in, retail store, PRstore opens its doors to every business with a marketing need but places special focus on providing marketing support to the country’s small businesses.

PRstore’s emphasis is on convenience, ease of access, affordability, and the availability of marketing products purchased by customers who know what they need or who can be guided by PRstore’s professional sales staff.

The first Detroit stores will join units in Charlotte, North Carolina, and Grand Rapids as part of an emerging nationwide franchise network which eventually is expected to include more than 350 stores in all 50 states.
" Our company was attracted to this investment by PRstore’s belief that the small business owner – long credited with most of the job growth in the U.S. economy – is King," Moore said. "It's a radical change in attitude in an industry that traditionally believes that bigger is always better. The small business owner is a key player in the U. S. economy and doesn’t get the attention he deserves from ad agencies and PR firms."

Kathy Butler, PRstore Founder and Partner and Director of DesignCentral, said the Appleseeed Group’s decision to open nine stores in the Detroit market over the next four years brings to 16 the total number of PRstores either in operation or on the books in various markets.

"Between Appleseed and our other Michigan franchisee, Russ Andre in Grand Rapids, the State of Michigan is sold out for PRstores," Butler said.
In more than two decades of first-hand experience as agency owners, PRstore's founders concluded there is little room for the small business owner in the traditional agency structure – and little interest among agencies in having these businesses as clients.

PRstore solves this problem by bringing to a friendly, retail environment the same professional marketing services that have traditionally been available almost exclusively through formal and often costly arrangements with full-service marketing agencies. Operated by experienced professionals, each PRstore offers a full spectrum of services – from consulting to concept development to writing and design – to help clients get their message across effectively and affordably

"We also like the fact that, unlike traditional ad agencies and PR firms where we have worked, appointments are not needed at PRstore," Moore said. "Walk-ins are encouraged. Fancy conference rooms are non-existent. There is never a discussion about retainers. Small business owners simply choose the marketing services they need from a broad range of custom products."

PRstore products address all the most common marketing needs from brochures to print ads, logos, newsletters, direct mail pieces, press releases and more. For convenience, they are fully described in catalogs and rack cards and displays complete with samples and pricing.

Experienced marketing professionals are available in the PRstore's casual, walk-in setting to guide customers who may be unsure about how to maximize their marketing dollars. Rounding out its offerings, the PRstore also carries a full range of specialty advertising items that can be imprinted with a company logo.

The retail units are supported by the PRstore's DesignCentral, a centralized staff of designers, copywriters, promotions specialists and printing coordinators who serve as the behind-the-scenes workforce for all PRstore locations.

View all PRstore Press Releases

This article has been read 337 times.

Printer Friendly