Mr. Goodcents Assumes Title Sponsorship Of Nascar Busch Series Kansas 300

LENEXA, KANSAS (Tuesday, August 14, 2001) - Mr. Goodcents(R) Subs & Pastas, Inc., home of Good Food That Makes Good Sense(TM), announced it has signed a three year deal as title sponsor of the new NASCAR Busch Series Kansas 300 stock car race. The sold-out race, to be called the Mr. Goodcents(R) 300, will showcase many of NASCAR's hottest drivers and teams, and will run for the first time on Saturday, September 29 at Kansas City's Kansas Speedway.
Mr. Goodcents, a 125-unit chain of franchise restaurants spread across the southern and western U.S., is unrolling a coordinated promotions/sales program in support of its lead sponsorship. Elements of the program include an in- store 'Mr. Goodcents 300' sweepstakes drawing for an all-expense-paid VIP weekend at the race; promotional television and radio commercials leading up to race day; trackside food concessions, VIP tent and hospitality suite, 100- yard-long onfield Mr. Goodcents logo, Jumbotron mentions, and much more.

Leading the excitement surrounding the new Mr. Goodcents sponsorship is Joe Bisogno, Chief Cook and Bottle Washer (also known as founder and CEO) of the company. "Both NASCAR and Mr. Goodcents are exploding in popularity throughout the Heart of America," said Bisogno. "Our franchisees agree the time is right for Mr. Goodcents to step up and assume the premier sponsorship position of this major, historic Kansas City sporting event.

"NASCAR is America's fastest-growing spectator sport, drawing more fans nationally than any other attraction of its kind. Many NASCAR fans enjoy the great taste and great value of Mr. Goodcents subs and pastas, which is why the 'Mr. Goodcents 300' will be an exceptional opportunity for reaching our prime customers and prospects," Bisogno continued.

Mr. Goodcents 300 Weekend at NASCAR' Sweepstakes Starts August 10th.

From August 10 to September 15, 2001, Mr. Goodcents customers can register to win an all-expense-paid weekend for four in Kansas City to experience the thrills of NASCAR racing. Dozens of pairs of tickets for the Mr. Goodcents 300 will also be given away nationally as runner-up prizes.

Starting Friday, September 28 with Busch Series and Winston Cup Series practices and qualifying heats, the sweepstakes grand prize winners will enjoy VIP treatment over the full weekend of race activity. Hotel accommodations, transportation, and meals are included, as well as private pit tours at the speedway and premier grandstand seating for both Saturday's Busch Series Mr. Goodcents 300 and Sunday's Winston Cup Series Kansas 400.

To enter the "Mr. Goodcents 300 Weekend at NASCAR" sweepstakes, individuals can visit any Mr. Goodcents restaurant or mail in their sweepstakes entry form. No purchase is necessary to enter, and full details, rules, and entry forms can be obtained at all Mr. Goodcents locations.

Logo to Cover Infield, Winner's Circle

Visibility of the Mr. Goodcents brand and logo will be high at Kansas Speedway throughout the long race weekend. Sporting a new NASCAR look with checkered flag in hand, the company's 'Mr. Goodcents' logo character will grace racetrack entrances, signage throughout the track, race programs, as well as the Mr. Goodcents 300 winner's circle.

A 100-yard-long depiction of Mr. Goodcents will be painted on the track infield, and the character will receive heavy play on the Speedway's giant Jumbotron viewscreen. Fans at the raceway will be able to enjoy a select menu of Mr. Goodcents subs at concessions around the venue.

Race Expands Motorsports Sponsorships

By signing its three-year title deal and ten-year option with the NASCAR Busch Series, Mr. Goodcents is expanding a record of motorsports sponsorship dating back to 1997. In that year, Mr. Goodcents began sponsoring Justin Bonny, a leading driver in the IMCA Modified Dirt Track racing circuit and former J-Hawk Nationals Champion. The company also backed Indy Racing League standout Donnie Edwards earlier this year. Edwards, a driver for the A. J. Foyt Enterprises team, finished third in his first race wearing the Mr. Goodcents logo.

Founded in 1989, Mr. Goodcents restaurants have become America's fastest- growing subs and pasta restaurant franchise concept. Located in 13 states, the 125-restaurant chain stands for great food and exceptional service in a clean environment at reasonable prices. Featuring 17 varieties of giant sub sandwiches made from freshly-sliced deli meats, Mr. Goodcents also offers a full menu of lasagna, meatball pastas, salads, and desserts to satisfy any hearty appetite. Single- and multi-unit franchise development opportunities are available.

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