“moe Knows Racing” Winner Hits Atlanta

Moe’s Southwest Grill and Coca-Cola Award Ultimate Race Fan Package to Lucky Moe’s Patron

ATLANTA, GEORGIA (Monday, November 07, 2005) - Moe’s Southwest Grill and the Coca-Cola racing family announce Paula Lynn Davis of Randleman, N.C., as the winner of the “Moe Knows Racing” sweepstakes. After purchasing the winning “peel ‘n’ reveal” prize cup from the Moe’s in Spartanburg, S.C., Davis’ grand prize package included a four-day, three-night trip to the Bass Pro Shops MBNA 500 at the Atlanta Motor Speedway, in addition to Saturday race tickets to the Craftsman Truck Series – Easycare Vehicle Service Contracts 200 and the Crown Royal International Race of Champions Series (IROC).

Davis and guest sped into Atlanta where they received two VIP race tickets, trackside passes and invitations to the Coca-Cola Racing Reunion featuring appearances by members of the Coca-Cola racing family. In addition to the package won by Davis, the sweepstakes provided participants the chance to win more than 50,000 Moe’s and Coke prizes with the purchase of a “peel ‘n’ reveal” prize cup.

“We sold a lot of Coke, we made a lot of our loyal Moe’s fans happy, we made a bunch of new Moe’s fans and gave away a killer grand prize to some great people that love our burritos and drink a ton of Coke,” said Brian Curin, Raving Brands vice president of marketing. “At the end of the day we had fun doing it and got to share it with the whole Moe’s family.”


About Moe’s Southwest Grill

Moe’s Southwest Grill offers fun, fresh Southwest cuisine with a healthy twist. The Atlanta-based company was founded by Martin Sprock in December 2000 and currently has 800 franchise units signed for 38 states. Moe’s Southwest Grill ranks number 11 in Inc. Magazine’s 2005 Top 500 ranking of the fastest-growing private companies and was presented with the 2004 “Hot Concepts!” award. “Hot Concepts!” is presented by Equal® and managed and produced by Nation’s Restaurant News. Moe’s Southwest Grill is part of Raving Brands, which also franchises Mama Fu’s Asian House, Doc Green’s Gourmet Salads, Boneheads Grilled Fish and Piri Piri Chicken, Monkey Joe’s, Planet Smoothie Café, Shane’s Rib Shack, PJ’s Coffee/PJ’s Coffee and Wine Bar.

About The Coca-Cola Racing Family

The Coca-Cola Racing Family is the cornerstone of Coca-Cola’s involvement in NASCAR. Members of the Coca-Cola Racing Family include: Bill Elliott, Michael Waltrip, Greg Biffle, Bobby Labonte, Toney Stewart, Kevin Harvick, Jeff Burton, Elliott Sadller, Kyle Petty, Dale Jarrett, and Kurt Busch. Through its association with tracks and racing teams, The Coca-Cola Company and its bottling partners have been involved in NASCAR for more than 30 years.

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