Moe's Southwest Grill Teams Up With Atlanta Thrashers - Welcome To Blueland

ATLANTA, GEORGIA (Wednesday, December 28, 2005) - Known for its free spirited and sometimes irreverent restaurant experience", Moe's Southwest Grill plans to introduce the "Blueland Burrito" with the help of a few Atlanta Thrashers fans. Beginning Dec. 12, 2005, Atlanta fans can get a taste of five burritos created by Thrashers players Marc Savard, Garnett Exelby, Andy Sutton, Jim Slater and Ronald Petrovicky. Each burrito features a combination of signature fresh ingredients that each player feels makes up the perfect burrito.

"We're thrilled about working with the Thrashers to give Moe's fans and Thrashers fans something new and different that they'll love," said Vice-President of Marketing Brian Curin. "After all that skating, shooting, scoring and checking, the players really work up an appetite. We wanted to give them an opportunity to create a burrito worthy of icing that hunger and one that the fans can truly appreciate as the “Blueland” burrito, the official burrito of the NHL Atlanta Thrashers"

The fans can visit www.atlantathrashers.com and vote until Jan. 12, 2006 for their favorite burritos such as the "Jim Slater" which includes grilled chicken and steak, seasoned rice, shredded cheese, sour cream, diced onions and tomatoes; or the "Garnet Exelby" burrito filled with grilled chicken, pinto beans, grilled peppers and onions, cheese, Pico de Gallo, sour cream, lettuce and diced tomatoes.

The most popular burrito will be rolled in a blue tortilla and become the official burrito of the Thrashers. The "Blueland Burrito" will be offered in all of Georgia's Moe's Southwest Grill locations.

"The contest and the introduction of a blue burrito is really a win-win situation for all because it will get people pumped about Moe's and the Thrashers; and fans get an opportunity to win an awesome prize," said Curin.

Customers who vote for their favorite burrito also earn a chance to win a value of $3,486 in prizes. One lucky winner will receive a grand prize including: a Moe's catered lunch for two with the Thrashers team; a Thrashers replica jersey; two tickets good for 20 home games; two tickets to one home game on the POWERade Blue Couch; a Zamboni ride; and Moe's burritos for a year.

About Moe’s Southwest Grill

Moe’s Southwest Grill offers fun, fresh Southwest cuisine with a healthy twist. The Atlanta-based company was founded by Martin Sprock in Dec. 2000 and currently has 800 franchise units signed for 38 states. Moe’s Southwest Grill ranks number 11 in Inc. Magazine’s 2005 Top 500 ranking of the fastest-growing private companies and was presented with the 2004 “Hot Concepts!” award. “Hot Concepts!” is presented by Equal® and managed and produced by Nation’s Restaurant News. Moe’s Southwest Grill is part of Raving Brands, which also franchises Mama Fu’s Asian House, Doc Green’s Gourmet Salads, Boneheads Grilled Fish and Piri Piri Chicken, Monkey Joe’s, Planet Smoothie Café, Shane’s Rib Shack, PJ’s Coffee/PJ’s Coffee and Wine Bar.

View all Moe's Southwest Grill Press Releases

This article has been read 393 times.

Printer Friendly