M&m Meat Shops Sets Fundraising Record

$1.55 Million for the Crohn's and Colitis Foundation of Canada!

KITCHENER, ONT. CANADA (Saturday, May 14, 2005) - This past Saturday, May 14th, franchisees, staff and thousands of volunteers at the more than 395 M&M Meat Shops locations across Canada joined together to raise $1.55 million for the Crohn's and Colitis Foundation of Canada (CCFC). It is a new record for the M&M Meat Shops Charity BBQ Day, which fundraises to support vital research to find a cure for Crohn's disease and ulcerative colitis, also known as inflammatory bowel disease (IBD). To date M&M Meat Shop's franchisees, customers and volunteers have raised $10,736,400 for this vital cause!

Saturday marked the 17th Annual M&M Meat Shops Charity BBQ Day, and Canadians were out from coast to coast enjoying thousands of hamburgers and hot dogs in support of the CCFC. Every cent raised goes directly to the CCFC to help find a cure for IBD, a disease that affects more than 170,000 Canadian men, women and children.


Cooking for a cure
"Once again, Canadians demonstrated incredible support for Charity BBQ Day, raising $1.55 million for CCFC," says Mac Voisin, President of M&M Meat Shops. "Our sincere thanks to everyone who helped make the 17th Annual Charity BBQ Day the most successful yet. We could never have accomplished this amazing feat without the help of thousands of volunteers and our generous suppliers, including Schneider Foods, Associated Brands, Frito Lay and Humpty Dumpty, who continue to support us and donate their products for this event."

"On behalf of the CCFC and the thousands of IBD sufferers across Canada, we are grateful to M&M Meat Shops for their continued support and commitment to our search for a cure," says CCFC National President Nathalie Fradet. "Contributions from the M&M Meat Shops Charity BBQ Day have funded some important developments in Canadian research, including: establishing the CCFC IBD Research Institute; opening the Canadian IBD Tissue Bank, the first in North America; and helping our Canadian researchers to become world-recognized leaders in the search for the cure."


Proud Partners
A Kitchener-based business, M&M Meat Shops opened its first store in 1980. The chain now has more than 395 locations across Canada. M&M Meat Shops offers hundreds of meal ideas for today's busy families in just one aisle, with products ranging from succulent steaks to delicious desserts and convenient meal ideas. For more information on M&M Meat Shops or for tips on hundreds of meal ideas visit www.mmmeatshops.com http://www.mmmeatshops.com.


The Crohn's and Colitis Foundation of Canada (CCFC) is a voluntary, not-for-profit, medical research foundation dedicated to finding the cure for Crohn's disease and ulcerative colitis. The Foundation is also committed to educating IBD patients, their families, health professionals and the general public about the diseases.

For more information or to find the store nearest you, please contact
Lindsay Williams, Sally Jacquart or Leanna Kruk at Strategic Objectives
Tel: (416) 366-7735; Fax: (416) 366-2295;
Email: sjacquart@strategicobjectives.com

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