Un-bear-able Wait Is Over For Beanie Baby Fans: "Lex" Coming Soon Exclusively At Learning Express

DEVENS, MA (Tuesday, October 12, 2004) - The next must-have Beanie is LEX based on phone calls and website questions inundating Learning Express shop owners and the official TY website. Only lucky Learning Express shoppers will be able to purchase LEX, a cuddly brown teddy bear sporting a bright red ribbon.

If you thought the Beanie Baby craze that exploded a few years ago was winding down, think again! TY, makers of Beanie Babies, has designed a fuzzy brown bear named LEX which stands for Learning Express Exclusive! Learning Express was thrilled that the plush manufacturer chose to work with the specialty toy chain to create a bear just for them, said President Joe Diaz. Word has trickled out of LEX's arrival and customers can't wait to take home their bears. Learning Express always makes a point to sell TY Beanies at their everyday price, never marking them up for sought-after pieces, so children as well as collectors can have a chance to buy.

LEX is featured on the back cover of the 2004 Learning Express Holiday Catalog, hitting stores soon. Inventory of the one-of-a-kind bear at each neighborhood store in 30 states is limited. TY specifies that none of its products can be sold on any websites, so LEX lovers will have to visit a store to get one. Many Learning Express store owners are putting aside a few bears to give away to community charities as fundraisers so the bears can do some extra good. Learning Express prides itself on community involvement.

About Learning Express
Learning Express is the leader in the specialty toy and children's gift category and has more than 100 locations in thirty states. They provide a fun and friendly shopping environment with sales staff out from behind the counter providing expert advice to parents. Their product mix is carefully selected. Their shelves are stocked with thousands of unique, stimulating and innovative products - including games and puzzles, developmental toys, arts and crafts kits, science and nature products, construction toys, books, dolls, plush and much, much more.

Learning Express stores offer many special services: a gift registry, a frequent buyer program, free gift-wrapping, and free personalizing. They support local schools and non-profit organizations through fundraising and offer professional discounts to teachers. After-school programs and events for kids and parents attract many participants.

The company's headquarters are located in Devens, Mass., but each store is individually owned and operated by people who have a real passion for toys. The first store opened in 1987 in Acton, Mass. It is owned by a private nursery school whose annual proceeds support school programs. For more information on Learning Express or how you can own a Learning Express franchise, please visit www.learningexpress.com or call Jessica Hopp at 1-800-924-2296.

For More Infromation Please contact:
Jessica Hopp
Phone: 1-800-924-2296

View all Learning Express Press Releases

This article has been read 179 times.

Printer Friendly