Learning Express Toys Nominated For Toy Retailer Of The Year

DEVENS, MA (Sunday, January 01, 2006) - Learning Express Toys has been nominated by the Toy Industry Association as a finalist for the 2005 Toy Retailer of the Year award. Other nominees include Toys R Us, KB Toys, Target, Wal-Mart, Sears, Kohl's and K-mart.



Learning Express, a specialty toy retailer, has a very different business model than the other nominees. "All Learning Express stores are individually owned and operated and are very involved in their communities", says Joe Diaz, President of Learning Express, Inc."Fundraisers for local schools and civic organizations are a big part of the "giving back" philosophy every storeowner agrees to when they join our system. And, unlike large retail corporations, profits stay in the community."



"The T.O.T.Y. awards are quite prestigious and it is an honor to be nominated" says Sharon DiMinico, Learning Express Founder and CEO. "Since I launched Learning Express in 1987 there have been many changes in the toy industry, and I am thrilled that the industry recognizes our ongoing accomplishments."



Award winners will be announced at the fifth annual T.O.T.Y. Awards dinner to be held February 19, 2005 in New York City.



About Learning Express Toys

Learning Express Toys is the leader in the specialty toy and children's gift category and has more than 100 locations in 30 states. They provide a fun and friendly shopping environment with sales staff out from behind the counter providing expert advice to parents. Their shelves are stocked with thousands of unique, stimulating and innovative products. Each neighborhood store offers many special services: a gift registry, a frequent buyer program, free gift-wrapping, and free personalizing. The company's headquarters are located in Devens, Mass., but each store is individually owned and operated by people who have a real passion for toys. For more information on Learning Express, please visit www.learningexpress.com or call 1-800-924-2296.

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