Johnny Rockets Menu Design Grooves To A New Beat

All-American Diner Introduces Fresh Elements to Restaurant’s Brand

ALISO VIEJO, CALIF. (Sunday, November 06, 2005) - Johnny Rockets, the retro award-winning diner, announced today plans to roll out a new jukebox menu design in its restaurants worldwide. The menu redesign campaign marks the biggest menu change in Johnny Rockets’ history.

The artwork features the image of a jukebox, a trademark that has become synonymous with the Johnny Rockets brand. Jukebox music plays an important role in enhancing the family-friendly dining experience at Johnny Rockets. The new menu is a revamped version of the restaurant’s recognizable simple, one-page format that’s been a mainstay since its inception in 1986. While the menu will retain several of its traditional elements including its brevity, food categories and descriptions, it has been enhanced to reflect the fun, out of the ordinary experience every guest enjoys at Johnny Rockets.

The newly redesigned menu includes an image of the well-known nickel jukebox present on every Johnny Rockets countertop, as well as food photos to showcase popular items such as the restaurant’s creamy shakes and malts, juicy Rocket Double hamburger, fresh American fries and onion rings. To further enhance the retro look of the menu, neon-style text is used to highlight food descriptions and reflect the restaurant experience.

“Johnny Rockets’ menu is an integral part of our brand identity,” said Mike Shumsky, chairman and CEO, The Johnny Rockets Group, Inc. “The dining experience and food presentation starts with the menu. The new design reflects our continued commitment to providing guests with a unique and quality dining experience.”

The menu will begin appearing in Johnny Rockets restaurants October 31, 2005.

For more information about Johnny Rockets, please visit johnnyrockets.com.

About Johnny Rockets
For over 19 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, hand-dipped shakes and malts and freshly-baked apple pie. Guests also enjoy an all-American retro restaurant, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic décor.

Johnny Rockets has received many accolades recognizing it as a top restaurant, including its ranking as the No. 1 full-service hamburger restaurant on Entrepreneur magazine's Franchise 500 list and numerous top 10 rankings from AOL City Guide and Citysearch in multiple categories in cities across the country. Headquartered in Aliso Viejo, Calif., Johnny Rockets boasts 175 corporate and franchise-owned restaurants in 29 states and seven countries. To learn more about Johnny Rockets, visit us at johnnyrockets.com.

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