Johnny Rockets Appoints New Marketing Executive

IRVINE, CALIFORNIA (Tuesday, January 11, 2000) - The Johnny Rockets Group, Inc., parent company and corporate headquarters of the Johnny Rockets restaurant chain, has appointed Kimberly A. Myers as Executive Director of Marketing. Myers began her employment with Johnny Rockets on Monday, January 4, 2000.
Myers arrives to Johnny Rockets with impressive credentials and over seven years of marketing and brand development experience in the restaurant industry. Formerly the Western Region Customer Marketing Manager of Pepsi-Cola Company (Aliso Viejo, Calif.), Myers was a key player in identifying and developing the region's annual marketing plan and renewed presence within the market. Myers was also responsible for interpreting industry insight and analysis to better understand and identify restaurant segment and specific growth opportunities.

Prior to Pepsi-Cola Company, Myers was the Director of Marketing for East Side Mario's, a division of Marie Callender's Pie Shops where she was responsible for development and implementation of annual, corporate and unit level marketing strategies and promotional plans for the 32-unit chain. During her career, Myers' experience encompasses expertise in strategic planning, brand development and project management.

Having opened an average of one store every 12 days during 1999, Johnny Rockets is continuing its aggressive growth pattern with both company and franchise stores. The company plans to open an additional 13 company-operated and 13 franchised-stores over the next year.

Johnny Rockets is a unique 40s neighborhood hamburger and malt shop concept, focused on providing brilliant operational execution, great American food and a sparkling, friendly environment for our guests. First established on Los Angeles' fashionable Melrose Avenue twelve years ago, Johnny Rockets operates 137 restaurants worldwide, including corporate-owned locations and franchises in 25 states and nine countries, as well as Royal Caribbean's Voyageur of the Sea.

The Johnny Rockets Group, Inc., 949-789-7575

For More Infromation Please contact:
Kimberly A. Myers
Executive Director of Marketing
Phone: 949-789-7575

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