Johnny Rockets Approves Javo Fine Coffees In California Market

VISTA, CALIFORNIA (Thursday, October 03, 2002) - Javo Beverage Company and Johnny Rockets have partnered to revolutionize everyone's favorite hot beverage. Johnny Rockets, the All-American hometown hamburger and malt shop, has tested Javo(TM) Beverage Company's revolutionary dispensed coffee system in its U.S. operations. Javo, formerly known as La Jolla Fresh Squeezed Coffee Company (OTC Bulletin Board: LJCC), a manufacturer of coffee concentrates, extracts and beverages, has completed testing its concentrated coffees in several Johnny Rockets locations.
"Javo's system meets the demands of our coffee drinkers," said Michael R. Shumsky, chairman and CEO of Johnny Rockets. "Not only does Javo taste better than other coffee concentrates and roast and grind products, but it requires little labor and eliminates waste."

Johnny Rockets already has seen increased satisfaction since introducing Javo's product in February 2002. According to guest surveys, after installing the Javo system, guest satisfaction increased significantly and interest in purchasing coffee on future visits more than doubled. Currently, Javo Fine Coffees can be found in Johnny Rockets in Los Angeles at the Beverly Connection, as well as restaurants in Orange, Calif., Santa Monica, Calif. and Irvine, Calif.

Javo Beverage Company has created a proprietary cold brewing technology to deliver a great tasting liquid coffee concentrate that is easy and cost- effective for food servers to prepare. The company's bag-in-box liquid concentrate for the foodservice industry ensures premium coffee with every cup. It is as easy to serve as a fountain drink and eliminates cost, waste and complexity for restaurateurs.

"Johnny Rockets is the ideal chain to debut Javo Fine Coffees," said Cody C. Ashwell, CEO of Javo Beverage Company. "Johnny Rockets can truly appreciate the benefits of the Javo system because the company's concept is to provide speedy service while meeting the high-quality taste expectations of its guests."

The Johnny Rockets menu offers classic All-American fare including hamburgers, hot dogs, American fries, onion rings, sandwiches, hand-dipped shakes and freshly baked apple pie. Every Johnny Rockets looks authentic and resembles a malt shop straight out of the post WWII years, with red bar stools, chrome accents and U-shaped black counter tops. Tabletop jukeboxes belt out tunes for a nickel, and "soda jerk" uniforms outfit the servers.

Javo(TM) Beverage Company, based in Vista, Calif., is a technology-based manufacturer of coffee concentrates, extracts and beverages for the foodservice and ingredient markets. Javo Beverage Company (OTC Bulletin Board: JAVO), formerly known as La Jolla Fresh Squeezed Coffee Company (OTC Bulletin Board: LJCC), is the first company to produce a liquid coffee concentrate for the foodservice industry using cold brewing technology, resulting in coffee that tastes great and is as easy and cost-effective to prepare and serve as a fountain drink. Javo's coffees, extracts and beverages are served at hundreds of restaurants and foodservice establishments nationwide. More information about Javo Beverage Company is available at www.javobeverage.com.

Johnny Rockets has grown to 139 corporate and franchise owned restaurants in 27 states, and the company's expansion also extends to seven countries around the world and aboard Royal Caribbean Cruise Line's Voyager of the Seas, Explorer of the Seas and Adventure of the Seas. To learn more about Johnny Rockets, please visit www.johnnyrockets.com.

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