Huddle House Takes Home 2003 ‘hot Again’ Award

Industry Honors Innovation and Emerging Growth Concepts

DECATUR, GA. (Tuesday, March 09, 2004) - Huddle House Inc., a 24-hour full-service family dining restaurant chain, today announced that it has received the 2004 ‘Hot Again’ award from Nation’s Restaurant News. The ‘Hot Again’ award recognizes brands that have successfully introduced innovative ideas and new concepts to attract and return customers and remain competitive in the marketplace.

“We are honored to receive the 2003 ‘Hot Again’ award,” Phil Greifeld, president and CEO of Huddle House Inc. stated. “The award confirms our efforts to work as a team with our employees to build a strong, well-known brand that produces customer and franchisee satisfaction.”

Nation’s Restaurant News recognized Huddle House’s re-branding successes, including its re-imaging campaign that features a new “Classic Diner” look, the expansion of its “Lite House” menu and its positive comparable sales growth.

“It takes a great deal of commitment from all levels of Huddle House Inc., including the CEO on down to the dishwashers to be deemed ‘Hot Again’ by the editors of Nation’s Restaurant News,” Ellen Koteff, executive editor of Nation’s Restaurant News explained. “The team at Huddle House has demonstrated that commitment and the company’s financial results attest to the ongoing customer satisfaction found at all Huddle House restaurants. This kind of dedication deserves to be recognized.”

‘Hot Again’ nominees are selected annually by an advisory board composed of six leading senior foodservice executives chosen by Nation’s Restaurant News editorial staff. Award winners are honored for their re-branding successes, strong consumer appeal and proven financial sales growth during the last two years.

Founded in 1964, Decatur, Ga.-based Huddle House Inc. is celebrating its 40th year in business. It has nearly 400 family restaurants located in 13 states throughout the Southeast, Missouri and mid-Atlantic regions. With its unique niche in the marketplace, Huddle House serves any meal, any time, cooked to order 24 hours a day, seven days a week. With annual system wide sales of $190 million in fiscal 2004, Huddle House has achieved positive comparable sales growth each year. For additional information on Huddle House Restaurants, call 1-800-418-9555 or visit the company’s Web site at www.huddlehouse.com.

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