Hilton Family Of Hotels Awards Account To Foote Cone & Belding San Francisco

BEVERLY HILLS & NEW YORK (Friday, October 14, 2005) - Foote Cone & Belding ("FCB"), led by their San Francisco office, has been awarded the assignment to develop an umbrella positioning and communications campaign for the Hilton Family of Hotels as a collection of brands -- including Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton, Hilton Garden Inn, Hilton Grand Vacations Club and Homewood Suites by Hilton -- after consideration of proposals from five other agencies.

The assignment is effective immediately and includes above and below the line creative. The goals of the campaign will be to unify the overall philosophy of hospitality and further differentiate the eight distinct brands within the Hilton Family of Hotels.

FCB led by the San Francisco office will continue as agency of record for Doubletree and Homewood Suites by Hilton hotels. FCB's Chicago office will continue as agency of record for Hampton, including Hampton Inn and Hampton Inn & Suites.

"We are delighted to have been chosen as the agency of record for the Hilton Family of Hotels," said Dominic Whittles, President of Foote Cone & Belding SF. "We look forward to utilizing our skill with both above the line and below the line communications to help establish the Hilton Family of Hotels as the first choice of travelers."

The new work is expected to break during the first quarter of 2006.

"The Hilton Family is entering a new era and we are delighted to team up with FCB, led by the San Francisco team, to help us connect with all generations of travelers in bold yet relevant ways with this new campaign," said Jeffrey Diskin, senior vice president -Hilton brand management and Hilton Family marketing. "We are greatly enthusiastic about sharing with consumers our Hilton Family vision and combined culture through a highly clever and emotive, multi-faceted marketing campaign."

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations Club® and Homewood Suites by Hilton®.

The Foote Cone & Belding Worldwide network, a business unit of the Interpublic Group of Companies (NYSE: IPG) is one of the world's largest marketing communications networks with offices in 110 countries.

CONTACT:
Jan A. Sneed
FCB
212-885-3382
Cell: 917-543-4125

Kendra Walker
Hilton Family of Hotels
(kendra_walker@hilton.com)
310-205-4545

View all Hampton Inn/Hampton Inn & Suites Press Releases

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