Hcx Opens First Haircolorxperts Salon In Boston, Offers Convenience, Expert Services And Value To Newbury Street Shoppers

BOSTON, MASSACHUSETTS (Tuesday, May 04, 2004) - HCX Salons International LLC today announced it opened its first HairColorXperts (HCX) salon in Boston on May 1 on the city’s historic and fashionable Newbury Street.

Located at 297 Newbury St., the luxurious 1,400-square-foot salon offers expert color, cutting and styling services seven days a week at value prices. The salon features a team of professional designers, including well-known Boston stylist James Christopher.

“We chose to open our first Boston salon here because our salon’s European design and added amenities appeal to consumers who enjoy world-class shopping on Newbury Street,” said Alfred Naddaff, HCX development agent for New England. “Our salons offer consumers great value without sacrificing high-quality products and excellent service.”

Craig Fleming, chairman, president and CEO of HCX Salons International added, “We’re very excited to expand our company’s presence in New England and bring our brand of expert quality services to more consumers who are increasingly turning to color services.”

A recipient of a Salon Today Award of Distinction, HairColorXperts' modern and elegantly appointed salons offer:

High-quality color services featuring Wella’s European line of products
Imaging technology that enables clients to preview desired hair colors and styles
Customer profile cards that electronically store customers’ color formulations to ensure the quality and consistency of services at all HCX salons
About HCX Salons International

HCX Salons International LLC is the first national franchisor of salons with specialization in the $11.5 billion hair-color market. Headquartered in Fort Lauderdale, Fla., the company currently has more than 40 salons open in Arizona, California, Colorado, Florida, Maryland, Massachusetts, Minnesota, Missouri, Nebraska, New Jersey, North Carolina, Ohio and Rhode Island. In addition, HCX Salons has sold the development rights to Canada and unveiled plans to open 265 franchised salons in the country by 2014.

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