Glass Doctor Wins 'Best New Look' In Usglass Marketing Awards
WACO, TEXAS (Monday, September 09, 2002) -
Glass Doctor, one of the nations fastest-growing auto, home and business glass replacement franchises, was recently awarded Best New Look in the Second Annual USGlass Marketing Awards. The franchise network, which completed a national makeover on everything from TV and radio spots to vans, uniforms, print campaigns, business materials and promotional giveaways, also won the only perfect score in the national judging.
Image is everything when youre building a national brand to reach customers, said Robert Tunmire, president of Glass Doctor. This award is a huge honor, and it reaffirms Glass Doctors goal to be the industry leader for consistency and quality among everything that carries our company name.
Glass Doctor and the rest of the USGlass Marketing Awards winners were announced in Best of the Best in the August issue of USGlass Magazine. In the article, Kathy Ziprik, a judge for the awards, called Glass Doctors entry a true transformation for the company and an A+ winner.
Tunmire was also quoted in the article, saying: The new look is more than Yellow Page ads or national television commercials. Its the finer details that make this makeover complete. Its the Glass Doctor jingle that customers hear on the phone as we dispatch vans to their homes. Its the glass cleaner with our own company label that we use to clean our finished product. Its the customized donut boxes that we fill and deliver to our corporate accounts. The Glass Doctor name is everywhere, and customers cannot help but think of us in that time of need.
About Glass Doctor: Established in 1962, Glass Doctor® offers complete glass replacement, service and repairs to the automotive, residential and commercial markets. Glass Doctor is a subsidiary of The Dwyer Group, Inc. (NASDAQ:DWYR), one of the worlds largest franchise holding companies in the residential and commercial service business. For further information or to find the location nearest you, visit www.glassdoctor.com.
About The Dwyer Group: The Dwyer Group Inc., based in Waco, Texas, is a franchise holding company with six subsidiary and one affiliate franchisor corporations. Each franchisor corporation is the world headquarters office for a different service-based brand name franchise and they are: Aire Serv® Heating & Air Conditioning, Glass Doctor®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor® in the UK), Rainbow International® Carpet Care and Restoration Specialist and an associate company, DreamMaker Bath & Kitchen by Worldwide®. These concepts offer a broad base of residential and commercial services. The Dwyer Group, Inc. supports the combined franchisees which number over 900 in the United States and nearly 400 franchisees in 26 other countries.
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COMPANY INFORMATION
Glass Doctor
1020 N. University Parks Dr.
Waco,
TX
Phone: (800)280-9858
Fax: (800)209-7621
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