Figaro's Pizzazz(tm) Aims To Please Families With Finicky Kids; Kid-sized Figaro's Pizzazz Comes Ready-to-eat Or As A Take Home And Bake Meal

SALEM, OREGON (Monday, January 20, 2003) - Figaro's Italian Pizza, Inc. one of the nation's fastest growing take and bake pizza franchises today launched a customized kid-sized meal, the Figaro's Pizzazz(TM), aimed at pleasing busy families with the first menu item specifically aimed at kids. Priced at $1.99, the new 8-inch Figaro's Pizzazz is available in cheese, pepperoni and Hawaiian using pizza toppings with all fresh ingredients and dough rolled daily in the store.
"The Pizzazz is Figaro's answer to busy families with finicky children who demand 'their own' pizza in a serving size that matches their appetites," said Jerry Doty, Figaro's director of marketing. The Pizzazz also includes a games sheet, a cookie and other fun items. "The Figaro's Pizzazz is not only a way to satisfy families with varied preferences and tastes, we believe it's a better alternative to a burger and fries," said Doty.

The Figaro's "We Bake, You Bake" pizza concept offers consumers a choice of picking up piping hot pizzas or taking home pizzas with all fresh ingredients to bake in their own oven. Pizza sizes range from the 8-inch kid-sized Pizzazz to a 16.5-inch Family Size Giant pizza. Additional menu items include lasagna, calzone, breadsticks and salad.

Figaro's take and bake pizzas come complete with simple baking instructions and an oven safe baking pan. Only Figaro's offers a toll free customer care number to handle any questions consumers may have about the in-home baking process.

Unlike other pizza chains, Figaro's uses its own custom-blended fresh sauce, 100 percent REAL cheese, 100 percent meats without fillers or extenders and only fresh, select produce--never frozen or canned. Figaro's does not use MSG, a popular flavor enhancer, in any products.

Pizza Facts:

'Take and Bake' pizza is known as the fastest growing segment of the pizza restaurant category, part of the larger $30 billion dollar pizza industry
Americans eat approximately 100 acres per day, or 350 slices per second
Approximately 3 billion pizzas are sold in the U.S. each year
According to a Gallup Poll, children aged 3-11 prefer pizza over all other food groups for lunch and dinner
Sources: Pizza Today and National Association of Pizza Operators
Founded in Salem, Ore. in 1981, Figaro's Italian Pizza is one of the country's fastest growing, most respected franchise operations. With 88 stores, Figaro's is the largest we-bake or you-bake pizza franchise in North America. According to Pizza Today magazine, Figaro's offers one of the nation's most highly rated pizzas.

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