Edible Arrangements Opens 14 Stores In 2 ½-months

Newest stores opened in Bethesda, Dallas/Addison, and Glendale

HAMDEN, CONNECTICUT (Thursday, November 18, 2004) - Edible Arrangements Franchise Group is proud to announce the recent opening of 14 locations over the past two and a half months, including several brand new markets. Five Edible Arrangements stores were opened in September in Riverwoods , Ill. , Milford , Conn. , Staten Island , N.Y. ; and Fitchburg and Worcester , Mass. During October, three new locations opened their doors in Greensboro , N.C. ; Boulder , Colo. ; and Brockton , Mass. In the first half of November, new stores have opened in Budd Lake/Hackettstown, N.J.; Mt. Kisco , N.Y. ; Quincy , Mass. ; Dallas/Addison, Texas ; Glendale , Calif. and Bethesda , Md. The Boulder, Dallas/Addison and Greensboro stores represent the company’s first market entry into those areas.

Edible Arrangements specializes in creating delicious fruit designs filled with fresh, hand sculpted fruit including strawberries, pineapple, grapes, oranges, cantaloupe and honeydew. Arrangements are guaranteed fresh and are available in a variety of styles and sizes. They are perfect for any occasion from birthdays, thank you, congratulations and sympathy to business events, client gifts and employee appreciation. Each arrangement is made to order and can be complemented with a jar of all natural fudge and a special occasion mylar balloon. All ingredients are natural; no preservatives or sweeteners are used. Special seasonal and holiday arrangements are available throughout the year.

Edible Arrangements is the brainchild of Founder and President Tariq Farid, who developed and launched the concept in East Haven , Conn. in 1999. Since that time, Edible Arrangements has met enthusiastic national response. The company began franchising in 2001 in Massachusetts , with stores quickly following in Georgia and New Jersey . In 2003, 35 operating stores bloomed across the country with total sales of $6.6 million. Currently Edible Arrangements has 59 operating stores and five more anticipated to open by year’s end.

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