Dreammaker Bath & Kitchen Releases Tv Spots

WACO, TEXAS (Monday, October 21, 2002) - “What is your remodeling dream?” That is the question DreamMaker Bath & Kitchen by Worldwide® is asking consumers in the company’s first system-wide television commercials now being released.
Three 30-second spots, produced by Dallas-based Marcus and Associates, ask viewers to think about their remodeling dreams and then call DreamMaker Bath & Kitchen for a consultation. The commercials are being distributed to franchise owners for local market broadcasting across the United States.

“When it comes to remodeling, people can spend a lot of time dreaming of the possibilities,” said Doug Dwyer, president of DreamMaker Bath & Kitchen. “We really wanted a presence on television that reached customers on an emotional level and inspired them to turn those dreams into reality.”

Dwyer said that the television spots are already a big hit with DreamMaker Bath & Kitchen franchise owners. Being in such a visual business, the commercials really sell the company’s complete services, he said.

The cost to produce the commercials came from a collective advertising and marketing account funded by annual contributions from franchise owners. Franchise owners wishing to broadcast the commercials will then purchase their own local advertising time in their individual markets.

“This is just one of the many advantages of being part of a national brand,” Dwyer said. “By pooling our resources, we can raise the quality of our products, services, and now our broadcasting image. Our franchise owners are given the very best tools to market themselves in their areas, and these commercials are the latest layer in making DreamMaker Bath & Kitchen a household name.”

About DreamMaker Bath & Kitchen by Worldwide:
Based in Waco, Texas, DreamMaker Bath & Kitchen has been in more than 2 million homes and has been named to Remodeling Magazine’s “Big 50” firms.

DreamMaker Bath & Kitchen by Worldwide® is an associate company of The Dwyer Group, Inc. (NASDAQ: DWYR), one of the largest multi-franchise holding companies. With approximately 250 franchises in 15 countries, DreamMaker Bath & Kitchen by Worldwide averages more than 20,000 jobs a year. The company is a national member of the National Kitchen and Bath Association, the National Association of the Remodeling Industry, the American Hotel & Lodging Association, and the International Franchising Association. For more information, call DreamMaker Bath & Kitchen at (800) 583-9099, or visit the web site at www.DreamMaker-remodel.com.

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