D’angelo/eclipse Gum Promotion Pairs Fresh Food With Refreshing Finish

DEDHAM, MASSACHUSETTS (Thursday, November 20, 2003) - Load up on the onions, spices and condiments ? D’Angelo has got you covered. At least that was the message this summer to customers of the 216 New-England-based D’Angelo Sandwich Shops locations, who enjoyed a special treat of free packs of Wrigley’s Eclipse gum with their orders.

In an unprecedented promotion for the chain that lasted from June 1 to July 10, D’Angelo distributed samples of Eclipse®, a sugar-free product targeted to adults whose on-the-go lifestyle demands a breath freshener that delivers, to 1,000,000 of its customers with each order as a way to thank them for their business.

Director of Marketing Bill Chiccarelli explained that in addition to D’Angelo customers, both D’Angelo and Wrigley benefited from the free gum program.

“This was a big win for everyone involved,” he said. “We endeared ourselves to our customers with a free treat and Eclipse gained exclusive exposure to a million of our customers, who are in the same age group as their target consumers.”

While they were chewing on their free gifts, it appears, customers were also reflecting favorably on their experience at D’Angelo restaurants. Chiccarelli noted that during the promotion, D’Angelo did not receive any guest complaints through its toll-free comment line nor through its website. The chain’s ongoing “mystery shopper” program also yielded positive feedback, as did guest surveys conducted as a follow-up to the offering.

“We even had positive feedback from our company-store general managers and from our franchisees; there were no issues at all,” Chiccarelli said. “In summary, this was a very simple program to execute. It was positive for our guests and we’d be happy to assist in similar programs in the future should the opportunity arise.”

About D’Angelo Sandwich Shops

D’Angelo Sandwich Shops specialize in great tasting, made-to-order grilled and deli-style sandwiches and fresh salads. The company was founded on a simple, honest philosophy: Put the best-quality meats, cheese and ingredients in the freshest bread for a reasonable price and serve it quickly. All products meet the highest standards of quality. Dedham, Mass.-based D’Angelo Franchising Corporation was incorporated in April 1998 and began operating and franchising D’Angelo Sandwich Shops in February 2000.

The D’Angelo brand was established in January 1973 by a former affiliate, D’Angelo, Inc., which operated corporately owned restaurants. Franchise opportunities have been available via predecessors since 1988. There are currently 216 D’Angelo Sandwich Shops in operation as standalone units and in tandem with Papa Gino’s, a sister company. D’Angelo Franchising Corp. currently has opportunities available throughout New England and in upstate New York for qualifying investors with a minimum of $400,000 net worth, including $70,000 in liquid assets.

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