Chester’s International’s Expansion Plans Come Home To Roost

Chester’s Chicken announces plans to expand franchise program in Birmingham

BIRMINGHAM, ALABAMA (Tuesday, October 18, 2005) - Chester’s International, LLC, an emerging leader of quick service restaurant (QSR) concepts nationally, is launching a program to aggressively expand the number of franchised Chester’s restaurants here in Birmingham. As a central part of Chester’s International’s national franchising program, the company envisions considerable franchise opportunities for Alabamian entrepreneurs.

A recent independent market analysis conducted for Chester’s International identified 24 potential trade areas in and around the Birmingham area. Each trade area creates a minimum opportunity for one restaurant opening. The company is looking for three to four qualified individuals or businesses to develop Chester’s franchises in these areas by opening multiple restaurants over the next 12 to 24 months. The Birmingham expansion takes place in Chester’s own backyard. Chester’s International’s global headquarters are in Birmingham, and the company’s flagship store is located there, as well.

“Birmingham, our hometown, is one of the most important markets in the country for us,” said Russ Cooper, President of Chester’s International LLC. “Chester’s franchise program is an excellent opportunity for entrepreneurs that have an interest in the restaurant business. In addition, 24 new franchised restaurants would create 170 or so new jobs for full time and part time employment in the Birmingham area.”

Chester’s International, previously a licensed QSR concept operating under the Chester Fried brand name, changed its name to Chester’s International when it shifted its business model to a franchise program in June 2004. Chester’s currently operates a total of 1,785 locations. Under the new business model, Chester’s seeks to add a total of 500 franchises within five years.

About Chester’s International, LLC

Chester’s International, LLC is an emerging leader of quick serve restaurant (QSR) concepts with more than 1,700 Chester Fried licensed and Chester’s franchised locations. Chester’s offers high quality, great tasting products, flexible size and store layout options, training and support. Chester’s uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.

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