Duke Sandwich Selects Infinity Marketing As Agency Of Record

GREENVILLE, S.C (Monday, June 27, 2005) - Duke Sandwich Company has recently selected Infinity Marketing as its advertising agency of record. Infinity is supporting the Duke Sandwich home office and franchise network with branding efforts; media planning and buying; Internet advertising; conceptualization and production of direct mail and collateral materials; print, outdoor, radio and television advertising; mascot development; and event marketing and public relations. Infinity is also assisting Duke Sandwich in marketing its new franchise opportunities throughout the Southeast.
“We’re excited to add Infinity Marketing to our vendor/partner team”, said Andrew Smart, president of Duke Sandwich. “We’re pleased with the initial franchise inquires generated as a result of the public relations and marketing initiatives, and look forward to extending Infinity’s advertising and marketing support into our franchise owner/operation network”.
Greenville, S.C.-based Duke Sandwich Company was founded in 1917 by Eugenia Duke. Owned and operated by three generations of the Smart family, Duke Sandwich has three company-owned locations in the upstate South Carolina area, each offering full restaurant catering services. In addition, Duke Sandwich has signed eight franchise agreements throughout South Carolina. Information on franchising opportunities in South Carolina, North Carolina, Georgia and Tennessee is available through Duke Sandwich Franchising at 877-308-2343 or franchise@dukesandwich.com.

Founded in 1993 and located in Greenville, S.C., Infinity Marketing is a full-service advertising agency offering media buying and planning, creative services and an interactive division specializing in voice broadcast messaging.

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