Branded Concept Development Named National Broker For Desert Moon

VALLEY COTTAGE, NEW YORK (Monday, November 07, 2005) - Desert Moon is pleased to announce Branded Concept Development (BCD) as the exclusive real estate broker across the United States for Desert Moon Fresh Mexican Grille. BCD will also be collaborating with Desert Moon on the design and construction of new locations.

Since the opening of its first store in 1992, Desert Moon differentiates itself from its typical Mexican fast-casual counterparts by offering a fusion of Fresh Mexican/Southwestern recipes. Prepared in an open kitchen, guests are offered a choice of charbroiled lean steak, grilled skinless chicken, or fire roasted vegetables, any of which may be wrapped in a hand- stretched tortilla. The result is a product that is unique in the fast-casual venue, extremely flavorful and sought after by quality driven consumers.

“Branded Concept Development will help us strategically achieve our aggressive growth plan of 20 additional Desert Moon locations by the end of 2006,” said Gary Occhiogrosso, President & COO of Desert Moon.

BCD is an outsourced real estate, design and construction alternative for developing restaurant and retail concepts. Whether imparting proven expertise to a start-up concept or supporting the roll- out of an existing brand, BCD provides the essential insight for a cost-effective approach throughout the expansion process.

BCD’s clients include Checkers Drive-In Restaurants, Buttercup Bake Shop, Camille’s Sidewalk Café, Coffee Beanery, Energy Kitchen, Famous Dave’s, Good Enough To Eat, Great Steak & Potato Company, New York Health & Racquet Club, Papaya King, Ranch*1, Red Robin Gourmet Burgers, Rita’s Water Ice, Samurai Sam’s Teriyaki Grill, Surf City Squeeze, and The Vitamin Shoppe.

About Desert Moon Fresh Mexican Grille

Desert Moon Holdings Corp., currently operates and franchises 18 Desert Moon Fresh Mexican Grille locations in six states. Serving only the highest quality, skillfully prepared food, their restaurants define a new higher standard for fast-casual, fresh Mexican cuisine. Visit them today at www.desertmooncafe.com. For franchise information, call (877) JOIN-DMC. For media inquiries/interviews, contact Eric Reyes at (845) 358-7263.

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