New D’angelo Franchisee To Open Four Shops In Orlando

Multi-Unit Taco Bell Operator Will Bring Popular New EnglandSandwich Concept to Florida; Investors Sought for Additional Opportunities in the Market

DEDHAM, MASSACHUSETTS (Thursday, January 13, 2005) - A husband and wife team who recently relocated from Aruba have signed an agreement to develop four D’Angelo Sandwich Shops restaurants in and around their new home base of Orlando, according to an announcement today by the quick-service restaurant chain famous for its grilled fresh to order sandwiches, fresh salads and hearty soups. Franchisees Russell and Jennifer Haskell Harms, who also operate two Taco Bell restaurants in Aruba, have formed Kwihi Management Corp. and are currently seeking properties in Winter Park, Lake Mary, Casselberry and the University of Central Florida area.

The new restaurants will mark the re-entry into the Orlando market following a three-year hiatus during which the company developed a business strategy for achieving a more significant presence in the region, according to Senior Vice President of Restaurant Development Vince Brown.

“This announcement marks a major turning point in our franchise expansion program,” says Brown, “allowing us to put a stake in the Southeast that will provide a second base from which to expand along the entire Eastern Seaboard. And we’re fortunate to be launching this initiative with experienced operators like the Harms, who successfully brought Taco Bell to Aruba 14 years ago.”

Harms says the new business venture represents several milestones for him as well.

“This is a very exciting homecoming for me,” he says, noting that in addition to returning to live and work in the United States after a 15-year hiatus, he will now be reunited with a staple of his years as a New Englander. “I went to graduate school in Boston and lived there for several years afterward. Throughout that period, I was a frequent customer of D’Angelo, and more recently, I’ve returned whenever I vacation in the Boston area.”

Quality Counts

What he loved as a customer, Harms adds, he is now banking on as an investor.

“D’Angelo’s product quality has always impressed me as being far above other players in the sandwich category. They are the only quick-service sandwich shop that freshly cooks ingredients on a grill rather than using precooked ingredients, a microwave or just a toaster to warm sandwiches up. In short, the menu has real ‘crave appeal’ that keeps customers coming back with one of the highest visit frequencies in the business.”

Although the D’Angelo brand will be new to Orlando, he adds, he expects it to be well-received.

“D’Angelo offers the quality and variety of a more expensive casual dining restaurant with the convenience and price range of a quick-service restaurant,” he says. “That is a very powerful offer, but it is nothing unless it is executed properly. We will combine our experience and knowledge as successful restaurant operators to ensure that our customers’ expectations are met or exceeded every time they visit our shops. That’s how you build a brand in a new territory – one satisfied customer at a time.”

View all D'Angelo Grilled Sandwiches Press Releases

This article has been read 301 times.

Printer Friendly