It’s A Grind Coffee House Promises You’ll Like It A ‘latte’

Coffee House ‘Spruces’ Up Its Java for the Holidays

LONG BEACH , CALIFORNIA (Friday, December 09, 2005) - It’s A Grind Coffee House, the fastest growing specialty coffee franchise in the United States, is adding a little jingle to its latest handmade beverage. Exclusive to this holiday season, It’s A Grind introduces ingredients and seasonal treats that can only be found this time of year.

It’s A Grind now offers two special flavors that capture the warmth of the holidays. The Pumpkin Spiced Eggnog Latte uses a base of fresh espresso and steamed eggnog along with cinnamon, cloves and cardamom mixed with a splash of pumpkin. The Original Eggnog Latte will also be featured on the holiday menu. The two drinks make for a creamy, spicy indulgence that is perfect for winter and will have customers coming back for more.

“Eggnog and pumpkin pie are staples around the holidays,” said Bob Phibbs, Director of Brand Identity and Marketing at It’s A Grind. “These drinks take you from the grind of holiday shopping to a warm and comfortable place, where you feel like you’re relaxing at home.”

An annual holiday tradition, It’s A Grind also adds its Holiday Blend and Winter Blend coffees to the menu which are now available at all locations. The Holiday Blend is roasted in small quantities, taking the best of two medium roasts and blending them together to produce a full-bodied, mild coffee. The Winter Blend, a year-round favorite, is a delicious flavored coffee combining hints of vanilla, hazelnut, Irish cream and cinnamon. Both are perfect on a cold morning or in front of a roaring fire.

Additionally, to spread the holiday cheer, It’s A Grind offers gift cards in any amount for customers to share with family members, co-workers or friends. These can be purchased and redeemed at all locations across the country -- there’s nothing better than sharing a cup of coffee! In the true spirit of holiday giving, the stores have also introduced a unique black leather look gift box that contains a black and silver coffee thermos cup along with a bag of roasted coffee. Retailing at $39.95, the gift box makes an ideal gift for java lovers.

The It’s A Grind Pumpkin Spiced Eggnog Latte and the Original Eggnog Latte will be offered through New Year’s Eve. The Holiday Blend will be available from now until the end of December and is also be available in a 12 oz. bag to enjoy at home. The Winter Blend, offered all year round, retails for a suggested price of $8.95 per 12 oz. bag.

About It’s A Grind

It’s A Grind Franchising, Inc., based in Long Beach, Calif., was formed in 2000 to franchise the It’s A Grind Coffee House concept, founded by Marty Cox and his wife Louise Montgomery. It’s A Grind is a specialty coffee house concept that specializes in gourmet coffee and espresso beverages. Currently, more than 70 It’s A Grind locations operate across the United States, with a projected 100 stores to open in 2006.

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