Case & Ge Team Up For New Private Label Credit Card

BETHESDA, MD (Wednesday, September 21, 2005) - Case® Design/Remodeling, Inc. (www.casedesign.com), the nations’ largest full-service home improvement and remodeling company is introducing a new private label credit card that can be used specifically for home remodeling and improvement projects. The new Case Card will be serviced by GE Consumer Finance, Retail Sales Finance. Based in Bethesda, Maryland , Case is the leading provider of design and remodeling services to homeowners across the country. The company has four full-service design/remodeling centers in the Washington, D.C., Metropolitan area, as well as 70 Case Handyman franchises throughout the United States.

“We want to make it easy for homeowners to finance their remodeling projects,” remarked Mark Richardson, CR, president of Case Design/Remodeling, Inc. “Our partnership with GE Consumer Finance will allow us to offer an easy, flexible financing program, taking us to a new level of customer service.” Richardson noted that the credit application process is fast and simple, a vital consideration in the sales process. He also cited GE’s reputation for customer service as a reason his company chose to partner with GE. “GE is one of the best known companies in the world, so we are confident in their ability to provide a very high level of service to our customers and our company,” said Richardson .

Dave Fasoli of GE Consumer Finance said his company’s experience in the home improvement industry will be extremely beneficial to Case. “We are involved in many facets of the home improvement business, so our competency in the industry is quite high,” said Fasoli. “We are excited that Case selected us as their private label credit card partner. We believe we can provide a service of real value to their customers and franchisees.”

For additional information or to arrange an interview contact: Tony Blue 301-229-9380 x240; email ablue@casedesign.com



About Retail Sales Finance and GE Consumer Finance

Retail Sales Finance, based in Kettering, Ohio , is part of GE Consumer Finance and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries: home improvement, powersports, outdoor equipment, automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry and health care. With $150 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 41 countries around the world. GE Consumer Finance, based in Stamford, Conn. ( USA ), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at www.geconsumerfinance.com. GE (NYSE: GE) is Imagination at Work – a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.

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