Focus Brands 2004 Results/2005 Plans

ATLANTA, GA (Tuesday, January 18, 2005) - FOCUS Brands, the franchisor and operator of over 1,200 ice cream stores, bakeries, and cafes under the brand names Carvel®, Cinnabon®, and the international franchisor of Seattle’s Best Coffee®, announces record results for 2004 with 178 individual Carvel franchise agreements signed and 85 new locations opened in markets such as California, Las Vegas, and Texas. In addition, Carvel’s supermarket division successfully expanded its go-to-market strategy, increasing distribution by more than 1,650 stores to serve over 8,000 stores in 36 states, representing an outlet distribution increase of 26% year-over-year. Celebrating the opening of its 500th Carvel franchise located outside Cleveland, Ohio, 2004 marks the second consecutive year of positive comparative store growth, and represents a franchise system size increase of 43% since the company’s purchase three years ago by Roark Capital Group.

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