California Closets Partners With Whirlpool To Take In-home Clothing Care To A New Level

SAN RAFAEL, CALIFORNIA (Wednesday, August 14, 2002) - California Closets(R) and Whirlpool Corporation announced an alliance that will bring the highest level of wardrobe care to consumers, directly and conveniently to their homes. Concurrent with its launch to the builder market, Whirlpool has tapped California Closets as its exclusive in-home sales partner to introduce the Personal Valet(R) system to consumers. This alliance was created as a result of the synergy between the two companies' products, and their mutual commitment to meet lifestyle needs of consumers through innovation and service.
"Finding ways to help people take better care of their clothes is something we strive for every day," said Dave Herbert, Whirlpool Corporation's director of new business development. "The Personal Valet system achieves exceptional results in removing wrinkles and cleaning odors, which are two of the main reasons why people spend so much time ironing and making trips to the dry cleaners. California Closets is in a unique position to communicate these benefits to their clients, and integrate the Personal Valet system into storage systems designed for their specific wardrobe, lifestyle and space. We see that as an important next step in the adoption of this innovative product into U.S. homes."

California Closets has been serving the clothing care and space planning needs of consumers for 25 years, and is credited with creating the installed storage business. Working with clients in their homes, design consultants carefully collaborate with them to achieve the best solution for their individual needs. "Our unique service approach and expertise in space planning allow us to present the Personal Valet system to appropriate clients, and then create a functional and attractive storage system to contain it," said CEO Anthony Vidergauz. "Adding this innovative appliance to our product offering extends our ability to serve our clients, and we look forward to a continued relationship with Whirlpool to bring more convenient, timesaving products and services to simplify peoples' lives."

California Closets(R) and Whirlpool Brand: Meeting Lifestyle Needs of Today's Consumer

According to a 1996 Clothing Care National Habits and Practices survey, almost 57 percent of all clothes are sent to the dry cleaner to remove wrinkles and odors -- not to remove visible stains. Whirlpool(R) Personal Valet(R) clothes vitalizing system is a breakthrough home appliance that removes wrinkles and cleans odors, and a RegularCare cycle gets clothes ready- to-wear in about 30 minutes. Its patented process gently refreshes clothes by circulating a penetrating mist of Presiva(R) heat activated formula through every fiber, smoothing away wrinkles and cleaning odors. Approximately the size of a small bookcase (3 feet wide x 1 foot deep x 5 feet high), the Personal Valet system holds up to three items of clothing at a time, and is available in different styles to complement any room's decor. Surface colors perfectly match California Closets materials, and the unit fits easily in storage systems designed for walk-in closets, laundry and utility rooms. It plugs into a standard 110-volt electrical outlet; no separate water lines or hook ups are necessary.

California Closets designs and installs custom storage systems for home and office. With over 150 international franchise locations, it is the largest custom storage company in the world. Known for innovative product design and its commitment to serving customers through collaborative needs discovery to create solutions for their specific lifestyle, California Closets' trademarked slogan "Simplify Your Life," exemplifies the benefits of organizing solutions that give consumers more of life's most valuable commodity -- time.

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